The art of metal roofing

By Jenny Yu.  

Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. 

For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural artwork that combines durability, beauty and precision. 

“Metal is unique in the minds of architects and can really give projects this modern aesthetic. And it has durability and performance metrics that other materials don't,” said Anthony Ortega, Viotell’s chief operating officer, in this episode of Roofing Road Trips®. “We see a very bright future for metal, whether it's roofing, exterior claddings, coping — whatever it is, there's going to be a good runway for that for a long time.” 

That vision begins with understanding that metal systems can serve with both protection purposes and as a boost in curb appeal. For Gonzalo Tellez, company founder and CEO, the artistic potential of metal is as important as its strength. “Art doesn't have a limit, art doesn't have a color, it's an expression,” he said. “Now metal roofs or metal systems, they’re becoming that. It’s just a way to protect the house, but it also serves another purpose — the aesthetics of the house.” 

Viotell Metal Concept’s work is deeply rooted in collaboration. Each project is shaped through ongoing dialogue with architects and contractors to ensure both structural integrity and design intent. “We truly feel like iron sharpens iron,” Anthony said. “We are a trade partner, not a subcontractor. We really value collaboration and being in the trenches with the general contractor and the architect at a high level to make these things come alive.” 

For Gonzalo, that partnership reflects a creative exchange. “The architects are the artists,” he said. “We are just the paintbrush.” This philosophy positions Viotell Metal Concepts at the intersection of craftsmanship and creativity. By pairing advanced fabrication techniques with a deep respect for design, the company has helped redefine what metal can achieve in modern construction. Their projects demonstrate that strength and artistry aren’t opposites — they’re partners. 

Read the transcript, Listen to the podcast or Watch the webinar to learn about how Viotell Metal Concepts continues to push the boundaries of what metal construction can achieve.