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Roofco Sees Increased Close Rate and Higher Profits After Implementing STG Program

Sales Transformation Group case study Roofco
April 17, 2022 at 6:00 a.m.

By Sales Transformation Group. 

John Ingalls from Roofco shares his testimony on how the Sales Accelerator program improved their sales.  

“That was one of the quickest closings I've ever had,” says John in his video testimony. “And I can pretty much credit that all to the process.” 

John works as a sales leader with Roofco, a commercial roof company in Ontario. He tells Sales Transformation Group that before the Sales Accelerator program, sales were sporadic and unpredictable.  

“I wasn't sure how to train my sales reps to get the same success I was having. So that was a big appeal for me as seeing the training that's available and it would give me the tools I needed to coach them to get them up to speed,” says John. 

Roofco found out about STG by looking into different sales programs, eventually deciding STG was the best option after seeing so many successful case studies and assessing that the program would be a good fit and the solution they were looking for.  

The program certainly paid off; John says that his closing rates have improved. “Just running through the process has allowed me to develop the relationships a lot better and get to a decision a lot faster and I've been having some really good success since implementing this program,” says John.  

He's not alone, his team's sales have also improved. “I can see that we're going to have great success down the road. So I'm happy with where we are right now and where we're at it. I like the process. I like the way they played everything out,” says John. 

The best thing about the training in John’s opinion is how accessible and easy the online training is. “It's easy to get the work done, so it's not guesswork they're giving you the tools you need,” says John. He also mentions that the team coaching sessions have been extremely valuable. “The guys are getting practice talking so the whole process has been very valuable.”  

Sound like something you want in on? Book a sales call today! 

Learn more about Sales Transformation Group in their RoofersCoffeeShop® Directory or visit SalesTransformationGroup.com

Original article source: Sales Transformation Group  



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