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Refined ruggedness, cool elegance

Refined ruggedness, cool elegance
June 15, 2026 at 9:00 a.m.

By Jenny Yu. 

Western States Metal Roofing showcases popular architectural finishes with Corten and Charcoal Gray. 

As a leading manufacturer of metal roofing materials, Western States Metal Roofing (WSMR) centers its product design and engineering to meet and anticipate consumer trends. Two standout finishes that the company highlighted in a recent newsletter are Corten ® and Charcoal Gray.  

Warm and timeless: Corten  

With a naturally weathered appearance, WSMR’s A606-4 Corten steel panels deliver a warm, rugged aesthetic that stands the test of time. The naturally oxidizing material is designed to develop a rust-like patina that protects the steel beneath while creating a rich, textured appearance. The finish has become increasingly popular in both modern and rustic architectural applications when designers want materials that feel organic while maintaining durability and high performance.  

Corten steel panels are available in both standing seam and exposed fastener metal panels, made custom to whatever lengths needed. Designers, architects and contractors can view 3D textures of the various Corten textures, from Corrugated Corten (Western States’ most popular roofing and metal siding panel), PBR panels and Western Rib®, accessing realistic representations in seconds. 

Sleek and modern: Charcoal Gray 

On the opposite end of the design spectrum, Charcoal Gray continues to stand out as the company’s most downloaded 3D texture. Designed with a PVDF (polyvinylidene fluoride) paint finish, Charcoal Gray metal roofing and siding panels offer long lasting performance in demanding environments. This finish offers a neat, classic look that complements a wide variety of colors, materials and architectural styles.  

Charcoal Gray panels are available in a variety of textures, including standing seam, corrugated, Western Rib T-Groove®, Narrow Groove®, Western Wave® and more.  

While the two finishes offer distinctly different aesthetics, both are designed to support long-term durability and architectural versatility. Together, they reflect the growing demand for metal panel systems that balance performance with elevated visual appeal. 

Visit Western States Metal Roofing to browse the company’s vast texture library of 3D textures and finishes.

Learn more about Western States Roofing Contractors Association (WSRCA) in their Coffee Shop Directory or visit www.wsrca.com.


 

About the author

Jenny Yu

Jenny Yu is a writer for The Coffee Shops™. When she's not writing, she loves visiting cozy coffee shops & bookstores, playing basketball, learning about oral history and spending time with loved ones. 


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