By IKO Industries.
In February, IKO Residential (IKO) launched its 2025 Profit Power tour, a dynamic event series tailored for roofing professionals across North America. Designed to fuel business growth through hands-on learning and peer collaboration, the series kicked off in the spring with packed events in Toronto and Edmonton.
More than 150 roofing professionals gathered to gain actionable insights from industry leaders on topics like marketing, sales, hiring and digital strategy through interactive workshops. With a focus on practical takeaways, Profit Power equips contractors with the tools they need to succeed in a competitive market.
“This isn’t a seminar. It’s a toolbox,” said Jack Gottesman, director of marketing services and loyalty programs at IKO North America. “Every session is built to give contractors something they can actually use. If you leave without at least three ideas you can use tomorrow, we didn’t do our job.”
Beyond the workshops, IKO shared key updates, including plans for new manufacturing plants, a redesigned website with refreshed shingle visuals and news that all IKO laminate shingles — including Cambridge — now carry a Class 3 or higher impact resistance.
As the fall season ramps up, IKO is bringing Profit Power to even more contractors with two major events slated for October. The tour heads to Dallas on October 8 and Atlanta on October 10, promising another round of expert-led sessions, one-on-one networking and interactive workshops. These stops will continue the series’ momentum by offering targeted advice on growing residential roofing businesses, along with the latest updates on IKO’s product innovations and support tools. Contractors are encouraged to register early, as space is limited and demand is high.
Guided by its tagline, ‘IKO Loves You Back’, IKO ROOFPRO is committed to providing personalized attention from a team that cares about your goals. Since 2018, ROOFPRO has been empowering roofing professionals — whether they focus on IKO shingles or provide a full range of IKO roofing solutions — through Profit Power events.
Visit www.iko.com/na/roofpro-contractor-rewards to learn more.
Original article and photo source: IKO Industries
Learn more about IKO in their Coffee Shop Directory or visit www.iko.com/na/.
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