Meet the Future: Carbon-neutral Roofing

By Cass Jacoby, RCS Reporter. 

IB roof makes it easy to get accurate information to help contractors and clients make informed decisions about their environmental accountability. 

Heidi J. Ellsworth visits with IB Roof Systems™ brothers Jason and Shawn Stanley in a new Roofing Road Trip episode to talk about the importance of being prepared for the future of roofing sustainability and how IB Roof encourages contractors and building owners to think about environmental accountability. 

Recently, IB Roof Systems utilized studies from the U.S. Department of Energy, Environmental Protection Agency, Environmental Product Declaration, and Environmental Consultants to develop a calculator informing building and homeowners when the IB PVC reflective membranes will become carbon-neutral in each state.  

“Using a study from Department of Energy, electrical intensity grids from the Environmental Protection Agency, our environmental product declaration and environmental consultants here in Eugene to verify our formulas, we were able to combine everything to our carbon calculator,” says Shawn Stanley. 

These calculations take into account IB Roof Systems’ business model; including direct-to-contractor distribution, strategically located warehouses, longevity and the resiliency of their membrane for nearly 40 years. This is the first-ever documented carbon-neutral roofing membrane! 

“It's not just about reflectivity, it's not just about recyclability,” says Jason Stanley. “It's about the product itself and the raw materials that go into it, the energy it takes to compound it, the way we distribute the product. Every aspect of this leads to the most sustainable roofing product in the industry today” 

IB Roof is committed to promoting sustainability across its business, because they recognize that greener practices are not only a smarter business practice but a win-win for the contractor and building owner. “The upcoming generation are going to demand that when they use materials, that they're environmentally friendly and cost effective as well,” says Shawn.  

This tool allows the contractor to show the building owner the energy savings they will get with this membrane. It is a fantastic tool that is being brought to both homeowners and building owners who want to make informed and greener choices. 

“The data's just catching up to substantiate that this is one of the best roofing products,” says Jason.  “Not only for its lifecycle and not only is it easy for contractors to work with and install, but one of the most sustainable environmentally friendly roofing products in the industry today.” 

Listen to the full podcast to learn more about the sustainability initiatives from IB Roof Systems and how the carbon-neutral calculator is built to be a win-win tool. 

Learn more about IB Roof Systems in their RoofersCoffeeShop® Directory or visit www.ibroof.com.