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Mastering the Art of Marketing With the Roofing King

Equipter Roofing King
June 6, 2023 at 6:00 a.m.

By Equipter. 

Looking for innovative and out-of-the-box ways to market your business as a roofing company? The Roofing King found a genius way to reach his target market using Equipter.  

Finding a creative and effective way to do marketing for a roofing company can be tricky and a challenging endeavor for many, especially for those living in areas such as Massachusetts or New Hampshire. But marketing experts, like Craig LaCrosse, owner of Roofing King Inc., have found a clever way to market to their target audience!  

Customer service 

Customer care is the top priority for Roofing King. The company aims to ensure its customers are 100% satisfied with their roofing process and the treatment of homeowners’ properties. But saying that to prospects isn’t enough. Telling a story is never as effective as showing it to homeowners. Prospects want confirmation. They want to see for themselves how serious a roofing company is about performing a clean, top-notch roof replacement. 

Enter the Equipter 4000.  

The 4000: improving marketing and production 

Craig instantly recognized that the Equipter would be a selling point for many Roofing King prospects. “Once we’d seen the video of the Equipter, it was a no-brainer.”  

The Equipter 4000 reduces the risk of damage to customers’ lawns and homes, one of Craig’s biggest concerns. By cutting back hours of stress-inducing end-of-day cleanup, the 4000 allows Craig’s roofing crews to focus more on quality control and increased production.  

He notes about using the 4000, “It’s allowed a much more professional and faster process.” 

Showing videos of his crews using the Equipter 4000 to prospects has contributed to Roofing King’s increased sales. 

The Equipter 4000 is building a brighter future for roofing king 

What is professionalism in the roofing industry? It's outstanding customer service, providing top-quality roofing services and using high-end roofing equipment like the 4000 to maintain an efficient project timeline and keep the job site clean throughout the whole roofing process.  

Equipter offers a number of handy accessories to enhance the already stellar performance of the 4000 model. Craig's crew utilizes an 8' Equipter Roof Chute to further streamline tear-off, better navigating roofing debris towards and into the lightweight aluminum container. This accessory also allows the crews to keep the self-propelled dump trailer in one spot longer, that way one person isn't climbing down a ladder to move the roofing equipment during every 10 feet of tear-off.  

The Roofing King has revolutionized roofing in Massachusetts and New Hampshire. Are you ready to see how the Equipter 4000 can enhance roofing in your area? 

Original article source: Equipter

Learn more about Equipter in their Coffee Shop Directory or visit www.equipter.com.

About Equipter

Equipter, a family-owned business in the heart of Pennsylvania Amish country, manufactures and sells the Equipter 4000 and a full line of productivity-boosting equipment for roofing and contracting professionals.

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