Marking 25 years with major expansion

By Jesse Sanchez. 

Roofing manufacturer showcases innovation and celebrates legacy at roofing expo. 

FlashCo, a leading manufacturer of roofing accessories, marked its 25th anniversary with more than just fanfare. The company brought big news to the Canadian Roofing Expo: a major new facility, a first-of-its-kind U.S.-built lamination line and a renewed focus on the Canadian market.  

Rick Morrow, who launched FlashCo’s Woodland, Washington plant in 2004, noted the company’s expanding footprint and ambitions north of the border. While the brand is already known in the States for private labeling with major manufacturers, its presence in Canada is still developing. That’s something FlashCo aims to change. The company’s presence at the expo wasn’t just about introductions. It also spotlighted two celebrations taking place at the company's Wilkes-Barre, Pennsylvania location: the grand opening of their largest facility and their 25th anniversary open house. 

 At the center of the expansion in Pennsylvania is a newly built lamination line, reportedly the first of its kind constructed in the U.S. since the 1950s. “It’s a pretty big deal,” Rick said. “It’s going to make things a lot more efficient and really help our customers by reducing lead times.” That matters, especially to Canadian distributors and contractors. As Rick noted, “90% of our products ship within three days.” For Canadian clients, the proximity to Pennsylvania could translate to faster deliveries and stronger partnerships. 

FlashCo’s approach to reaching more Canadian customers is rooted in more than logistics, though. Rick spoke about the warm reception he experienced during a visit to a Toronto Blue Jays game. “The friendliness was overwhelming,” he said. That same tone has carried over to conversations at the expo, where FlashCo has reconnected with U.S. partners and opened discussions with new Canadian distributors. 

From one facility to nine in two decades and now a major push into international markets, FlashCo is positioning itself not only as a durable brand in roofing accessories, but one that’s building for the future. 

Watch the full interview to learn more about how FlashCo is celebrating 25 years with bold expansion, faster lead times and a game-changing lamination line built to reshape the roofing industry!