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IRG is October's R-Club Roofer of the Month!

IRG October ROTM
October 13, 2023 at 6:00 p.m.

By Adam Cabrera. 

Michael Laird, with nearly two decades in the roofing industry, has been named October's Roofer of the Month. 

In this Roofer of the Month podcast episode, Megan Ellsworth spoke with Michael Laird, president of Innovative Roofing Group and the October roofer of the month. Together they talk about Michael’s nearly two-decade-long journey in roofing, his role at Innovative Roofing, and what makes the company tick. 

Michael's history in the roofing industry spans over 16 years. "Innovative is my third roofing company that I've been with, all here in Georgia," he mentioned during the chat. “I was recently promoted to president of Innovative Roofing so that's exciting, and scary, and all that.” 

The company, established in 2003 by Greg Lewis, is known for its expertise in flat roofs. "We're 98% flat roof. We do a lot of retail, hospitals, schoolwork so anything flat," Michael said. “We can do any of it. We're one of the few roofers that still do hot work so that hot asphalt.” Today, as a part of Roofing Corp of America, the firm boasts 15 locations nationwide. They've mastered the intricacies of hot asphalt work, standing tall and staying ahead of the game when compared to other industry competitors. 

However, their dedication to their employees and customers is what really stands out about Innovative Roofing. Whether it's celebrating staff birthdays with food truck lunches or approaching every project with utmost dedication, the company goes above and beyond. "We want to treat every project as if that's our building," shared Michael, emphasizing the company's commitment to their customers. "We always try to exceed our customer's expectations no matter what that is.” 

Read the transcript or Listen to the podcast to hear more about Michael Laird’s story in the roofing industry and how IRG goes above and beyond for their customers.

Learn more about Innovative Roofing Group in their Coffee Shop Directory or visit www.innovativeroofing.net.

About Adam

Adam Cabrera is a writer and podcast producer for the Coffee Shops and AskARoofer™. When he isn't writing about roofs he enjoys camping in the Rocky Mountains, going to concerts and playing music.



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