Elevate your knowledge at IRE’s education sessions

By Jesse Sanchez.

Explore the future of roofing with industry-leading insights.

The International Roofing Expo (IRE) is a hub of innovation and education, offering a variety of sessions designed to empower professionals with the latest knowledge in the roofing industry. Elevate, a leader in roofing solutions, is hosting a series of dynamic classes that explore critical topics like PVC membranes, recycling challenges and roofing performance standards. Here’s what you need to know to get the most out of these sessions.

Don’t scrimp on scrim

Date: Wednesday, February 19 | Time: 11:30 a.m. - 12:15 p.m.  
Location: EPS #1 - Booth 36115

Learn how weft-inserted scrim can enhance the strength and performance of PVC membranes, the second most popular roofing material in the U.S. This session, led by Chris Mahon, senior product manager for thermoplastic membranes at Holcim Building Envelope, will discuss industry testing standards and their implications for durability. Available in Spanish on Thursday, February 20, this is a must-attend for those holding an Expo Floor Pass.

So, you want to recycle a roof?

Date: Wednesday, February 19 | Time: 8:15 a.m. - 9:15 a.m.
Location: Room 207 AB

With sustainability at the forefront of the industry, this session addresses the complexities of recycling roofing materials during reroofing projects. Experts like Robert Anderson, Jules Endres and Sherrie MacWilliams will guide attendees through the preparation, challenges and impacts of roofing recycling projects. This class requires a Conference Super Pass and it promises to be a deep dive into circular economy principles.

It’s all about the testing!

Date: Thursday, February 20 | Time: 8:30 a.m. - 9:30 a.m.
Location: Room 207 AB

Testing standards and building codes often dictate the success of roofing assemblies in real-world conditions. Jacqueline LaDuke and Rodrigo Maese of Elevate will provide a technical understanding of these standards, explaining how they influence performance and outlining strategies for optimal results. Attendees with a Conference Super Pass won’t want to miss this informative session.

These sessions offer a rare opportunity to gain actionable insights from top industry experts. Whether you’re seeking to bolster your sustainability efforts, enhance your technical knowledge or explore innovative roofing solutions, IRE’s education sessions promise to deliver invaluable expertise.  

Visit the IRE website to register and ensure your spot in these sought-after classes.