ECA women’s retreat brings female leaders together for a transformational experience in Folly Beach

Throughout the retreat, attendees built lasting relationships, shared experiences and leaned into conversations that extended beyond business, creating a foundation of trust and support.

The Exterior Contractor Alliance (ECA) women’s group, fondly known as “The BARBs,” gathered in Folly Beach, South Carolina, for a powerful multi-day retreat focused on connection, growth and personal and professional transformation. Hosted at the Folly Ocean Breeze Beach House, the retreat brought together women from across the industry and the country to step away from day-to-day demands and into a space designed for reflection, learning and meaningful relationships.

Led by ECA Director Keely Roberts, who also serves as a proud Board of Directors member for National Women in Roofing (NWIR), the retreat reflects a continued commitment to creating meaningful spaces for women to grow, lead and connect within the industry.

Centered around the theme of the 7 Munson Must Do’s, a way of life authored by retreat facilitator, Candace Munson, the retreat’s tone reflected a mindset rooted in love, not fear, which allowed attendees to engage deeply, challenge themselves and support one another in both personal and professional growth.

Creating space for real conversations and breakthroughs

From the opening welcome reception and deep conversation sessions to immersive workshops and shared experiences, the retreat was intentionally designed to foster vulnerability, authenticity and connection.

Attendees participated in sessions including The Munson Way, Owning the Room Before You Enter It, Energy Audit and Rewrite Your Story, alongside interactive experiences like Paint Your Person (BARB Edition), group meals and a sunset sound bath meditation.

Reflecting on the experience, retreat facilitator Candace Munson shared, “I have so many takeaways; chief among them is that with vulnerability and the support of others, real change can take place. I witnessed real compassion and real changes take place for the better, and that is what I will bring back with me. The space was better because we showed up for each other. I am so grateful for the opportunity to lead it.”

A community that shows up for each other

The BARBs retreat reinforced the strength of the ECA community and the importance of creating spaces specifically for women leaders to connect, grow and lead together.

“Being a first-timer to attend this, I really did not know what to expect,” said ECA member Casey Troxclair of KPost Roofing and Waterproofing. “It was amazing, and wow — the transformations. I came back home on fire and with a full cup.”

Throughout the retreat, attendees built lasting relationships, shared experiences and leaned into conversations that extended beyond business, creating a foundation of trust and support that continues long after the event ends.

Looking ahead

Following the success of this year’s retreat, ECA plans to continue expanding BARBs programming and opportunities for women within the organization.

About ECA and FEI Group

ECA is a division of FEI Group. FEI Group is a leading interior and exterior finishes organization that has been at the forefront of innovation since 1998. With a focus on delivering exceptional solutions and services, FEI Group has established itself as a trusted partner for businesses seeking to thrive in the rapidly evolving new home construction, multifamily, remodeling, kitchen and bath, roofing and traffic safety segments. For more information about FEI Group and upcoming events, visit feigroup.net.