Don’t miss this dual industry showcase in Las Vegas

By MFM Building Products Corp. 

MFM will feature its latest membranes and underlayments at two upcoming trade shows. 

MFM Building Products Corp. will showcase a broad range of its self-adhering waterproofing solutions at both the International Roofing Expo (IRE) and World of Concrete (WOC), which run concurrently from January 20-22, 2026, at the Las Vegas Convention Center. This opportunity gives attendees an opportunity to see MFM’s latest innovations, ask questions and pick up free product samples. 

IRE booth W4245 

The International Roofing Expo (IRE) is where residential and commercial roofing professionals and home improvement contractors unite to discover new products, gain expert training and build powerful connections. From innovative solutions and hands-on demos to a dynamic education program and unmatched networking opportunities, IRE delivers the tools, knowledge and relationships to grow your business. 

MFM will be displaying waterproofing products designed for roofing applications at the company’s booth. The selection will include the company’s line of self-adhering waterproofing products that include low-slope roofing membranes, steep-slope roofing underlayments and specialized roofing and flashing products. For roofing underlayments, the company manufactures a variety of products designed for use around ice and water, high temperatures for metal roofing systems and high temperatures for tile applications. 

WOC booth C4727 

World of Concrete (WOC) is the industry's only annual international tradeshow dedicated to the commercial concrete and masonry construction industries. They connect and educate buyers and sellers throughout the year with the goal of providing this important community with the connections, intelligence and opportunities that help customers grow and make informed business decisions. 

In the company’s WOC booth, the company will be highlighting its line of self-adhering above and below grade waterproofing products designed for high moisture applications such as masonry, tile and concrete. The focus will be on SubSeal, a 40 or 60 mil waterproofing sheet engineered for a variety of applications. 

MFM Building Products is a 100% ESOP employee-owned company and manufactures all of its products in Coshocton, Ohio. Show attendees can visit the company’s booths for more information or to receive a free sample of the products on display. 

If you’re not attending the show, please visit our website at www.mfmbp.com or call MFM Customer Service at 800-882-7663 for more detailed product information or to request a FREE sample. 

Original article source: MFM Building Products