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Case Study: How to Get 60 Roofing Leads a Month

Roofing Marketing Pros Case Study
April 9, 2019

This lead generation service delivered 65 phone calls and 20 web form submissions in just six weeks. 

Allstar Construction & Roofing is a roofing contractor based in El Paso, Texas with over 35 years of experience. They specialize in residential and commercial roofing services. Ricardo Castellanos, the owner of Allstar Construction & Roofing, decided to start his roofing company in 2008 after working in construction for over 10 years.

The Problem

Ricardo had tried all kinds of lead generation services before including telemarketing, HomeAdvisor, door knocking, direct mail but never got a return on his investment. Using these services he never grew his company the way he wanted to. In order to keep his team busy he needed a reliable and steady stream of high-quality inbound leads to make sure he had more sales.

After trying another marketing consultant that did AdWords but getting frustrated with their lack of communication and lack of results, Ricardo called on Roofing Marketing Pros to finally deliver what he wanted.

The Solution

Roofing Marketing Pros used their Automatic Roofing Job Generator Marketing system for great results. They created a Google AdWords campaign focused on a 40-mile radius around Ricardo's office. 

They created two AdWords campaigns –residential and commercial with two separate landing pages with dynamic text replacement to help facilitate higher conversion rates. They only targeted keywords geared towards people at the top of the buying cycle and developed an extensive negative keyword list along with custom ad copy to exclude the wrong type of traffic. 

They implemented call tracking and form submissions to measure the effectiveness of the campaign and also implemented Google Remarketing to help increase conversion rates.

Results

In six weeks the numbers were 65 unique inbound callers and 20 web form leads (both commercial and residential). Ricardo and his team have converted 50% of these leads for over a 10x return on investment.

"We've tried every type of online lead generation strategy but we never had success. Our most reliable way of getting customers was through door knocking. We knew we had to figure out online marketing to dominate our city. Roofing Marketing Pros delivered excellent results! Once we started the campaign we saw inbound leads within 24 hours. The best thing about these leads is that they were hots leads and were ready to make a decision. I highly recommend their services!"

– Ricardo Castellanos, Founder All Star Construction & Roofing

Conclusion

Roofing Marketing Pros has a proven marketing system that gets consistent results. If you want your phone to ring with high-quality inbound leads in both the commercial and residential roofing space then make sure to schedule a free strategy session with them.

Source: Roofing Marketing Pros



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