Building stronger roofing connections

By Heidi J. Ellsworth. 

As roofs take on a larger role in energy generation and rainwater management while supporting climate adaptation, partnerships between manufacturers, associations and contractors become increasingly important.

As roofing professionals around the globe respond to higher expectations for building performance, international collaboration is becoming essential to a more resilient future for the trade. For Wienerberger, one of the industry’s leading building envelope manufacturers, that commitment comes through its work with the International Federation for the Roofing Trade (IFD). 

Wienerberger provides sustainable building solutions across the entire building envelope, supporting new construction and renovation while bringing roof, wall, facade, paving, water and energy infrastructure solutions into a broader approach to the built environment. With operations in 28 countries and more than 200 production sites, the company is recognized as the world’s largest brick producer and a market leader in clay roof tiles in Europe. 

That roofing focus makes the company’s relationship with IFD especially meaningful. IFD brings together trade organizations, manufacturers and industry partners who serve the roofing profession while creating lasting connectionsthat support the shared professional, technical and business interests of the roofing trade internationally. 

As an IFD partner member, Wienerberger participates in a broader international roofing community where education and professional exchange help shape the continued evolution of the trade. Through this network, manufacturers and roofing professionals have more opportunities to share knowledge while understanding emerging needs and supporting stronger outcomes across the industry. 

For contractors, that connection matters because roofing is no longer only about the product installed on the roof. It is about delivering systems that perform while meeting higher expectations for sustainability and supporting buildings designed to last. IFD reinforces work through industry education and technical resources that encourage professional exchange while helping strengthen the trade. 

Wienerberger’s work across the building envelope aligns with many of these priorities as the company continues to emphasize climate-resilient solutions and more functional roof systems. As roofs take on a larger role in energy generation and rainwater management while supporting climate adaptation, partnerships between manufacturers, associations and contractors become increasingly important. 

By engaging in the IFD partner network, Wienerberger is helping advance a larger conversation about the future of roofing. The partnership brings product innovation together with trade expertise while supporting better buildingsand a more resilient, sustainable roofing industry around the world.