Beyond the roof: LP’s loyalty program helps contractors expand into the siding sector

By Emma Peterson. 

Boost your revenue, lead generation and marketing tools with LP’s free Remodelers Edge™ program. 

Because the contracting space is highly competitive, it’s key for roofing professionals to find smart ways to grow their businesses and stand out from the crowd. Recently, Bella Peralta of LP Building Solutions stopped by The Coffee Shops™ to share a bit about how her team helps solve that problem for contractors. Bella is the manager of the R&R Contractor Programs. She described her role, saying, “My goal in this role is to make the Remodelers Edge™ & Certified Installer programs easy, impactful and a real driver for contractor business.” 

How does this program make that goal a reality? LP designed the Remodelers Edge Program with contractors looking to differentiate themselves in mind. It’s a powerful tool that makes the leap into working with both roofing and siding easier than ever. Bella explained, “Once a contractor joins Remodelers Edge Program, they gain instant access to LP's Asset Library, where they can start customizing and downloading ready-to-use marketing materials. The program also offers valuable resources like marketing funds, lead generation, exclusive training and dedicated support all designed to help drive more jobs and build a strong siding business.” 

By creating this way to expand your business offerings for free and keep your crews working even beyond the summer roofing season, this program helps medium and small businesses find success and growth. On top of access to LP’s variety of exclusive tools and resources, participating contractors will be shown on LP’s Contractor Locator website. This visibility allows LP® to help generate leads for contractors by connecting them directly with homeowners. 

Overall, this program is a powerful opportunity for contractors to generate more leads, close more sales, differentiate themselves from their competition and earn valuable rewards when using LP products. Bella shared, “We've seen members go from relying solely on word-of-mouth to building an online presence that brings in steady leads. And there are a lot of developments and tools still coming, so if you aren't a member already, sign up today!” 

Learn more about LP’s Remodelers Edge program and start growing your business!