A moving billboard: Elevate your brand with Equipter

By Jenny Yu.  

Explore how you can use an Equipter not only for moving debris but also for building brand recognition. 

A well-placed billboard in the United States can provide strong return on investment for the business advertising. Drivers and pedestrians can’t help but look when they see an elevated message. Of course, billboards aren’t cheap and can only last so long.  

So, what if you didn’t have to incur the additional cost of a billboard but could turn an already useful piece of equipment into a dual-purpose branding machine?  

With Equipter, you can do just that.  

What is an Equipter?  

Equipter is a family run roofing replacement business turned equipment manufacturer whose line of self-propelled roofing products helps contractors streamline their projects from setup to clean-up. Their offerings include dump containers, compact cranes and towable forklifts for residential and commercial use. When a contractor uses an Equipter, it shows homeowners and business owners that they’ve partnered with a professional who cares about doing a job with precision and efficiency.  

How can I use Equipter as a marketing tool?  

While the functionality and performance of an Equipter is easily grasped, a key benefit often overlooked is its marketing potential for a roofing business. Due to its size, reach and visibility, an Equipter is a perfect place to showcase your brand.  

For example, Equipter’s latest innovation, the Equipter 7000, is a towable boom handler that can carry up to 4,000 pounds of materials 25 feet into the air. The lightweight aluminum container is almost 10 feet wide — an incredible opportunity to blast your brand to the entire neighborhood of one of your projects.  

People walking or driving by will be able to see not only the clean, efficient work of your crew but also your logo displayed loud and proud on a moveable billboard as it drives, lifts and dumps debris.  

Shamrock Roofing in Kansas City had an Equipter plastered with its logo and branding on a jobsite alongside a busy interstate. “The amount of traffic that goes by, I think it’s over a million [cars] a month. It’s pretty crazy,” Garen Armstrong, Shamrock’s owner, stated. “The Equipter lets people know what they're going to get. It's going to be clean; it's going to be organized. You're going to have the best equipment out there. The branding has helped so much because when people call, they know what they're going to get. It's very systematic.” 

The only thing better than a billboard? One that moves and actively showcases the work and brand it promotes at the same time.  

Learn more about Equipter, its family of products and how you can use it to elevate your brand at your next jobsite.