5 Ways to Keep Up With Online Marketing in Peak Roofing Season

By Equipter. 

This quick checklist will help you maintain an up-to-date online presence and show you are an engaged roofing professional. 

Marketing is vital to your contracting company making a great first impression and winning jobs. Even in the height of busy season, make sure you’re providing homeowners with the most accurate information about your company by using this quick and easy five-step marketing checklist. 

1 - Customize or refresh your email signature. 

There's a reason this tip should be at the top of your roofing company's five-minute marketing checklist. Tweaking your email signature is a simple way to ensure prospects, clients, employees and colleagues can interact with you and your roofing company. Review your email signature and, if needed, change it to include: 

• Your first and last name and job title 
• Your phone number 
• Links to your LinkedIn profile and Facebook Business Page 
• Link to your company website 
• Links to your company’s profiles on review websites (Angie’s List, etc.) 

Note: You don’t need to include your email address in your signature—the receiver will already have the email address in the message header. 

2 - Google your roofing company. 

Find out what prospects, customers,  and business partners see when they search for your roofing business. When you Google your roofing company, first page results should include: 

• Free Google My Business listing 
• Company website 
• Company Facebook page 
• Company Google Maps listing 

If one of these elements is missing from the first page, plan to start an online audit as soon as peak roofing season starts to decline. 

3 - Ensure your online business profiles are accurate. 

Your roofing company likely has a number of online profiles, such as Google Maps, Facebook and Angie’s List. Review at least one of those profiles right now to check that the listing includes accurate information, including address, phone number, email address and office hours. Make any necessary corrections as soon as possible so it's easy for potential customers searching for your company to contact you. 

4 - Read one roofing/construction industry article. 

Stay fresh on what’s going on in the industry. Subscribe to a roofing publication’s blog or newsletter. You can also keep an eye on Equipter’s blog for roofers for regular tips and tricks on how to enhance your business and customer relationships. 

5 - If you read an informative article, share it on LinkedIn. 

LinkedIn can be a valuable source for connecting with others in the roofing industry. If you learned something from that article you just read, it’s likely your roofing colleagues will benefit from it too. Share the relevant piece (and any you read in the future) on LinkedIn and even your other social media accounts. As you continue to share informative articles, it conveys to colleagues and potential partners that you’re more than a roofer—you’re an engaged business professional. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com 

Original article source: Equipter