Western States Roofing Contractors Association (WSRCA)
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Cotney Construction Law Helps Raise $23,450 for Roofing Foundations
Cotney Construction Law announced the success of their 2020 yearend fundraising drive supporting several roofing foundations. Through a Giving Back campaign with RoofersCoffeeShop®, they helped raise $23,450 in donations for four different roofing foundations. The four roofing foundations involved in this campaign were the Chicago Roofing Contractors Association Foundation, Florida Roofing & ...
WSRCA Grieves the Loss of a Founding Member
Remembering Roy Edward Bolt, May 28, 1923 - December 2, 2020. Roy Edward Bolt was born May 28, 1923 in Glenwood, Washington. He graduated from high school and spent one year at Pacific University, where he played football and basketball. His military service was with the Signal Corps, stationed at SHAEF ...
Technology is Keeping Business Moving Forward
By Heidi J. Ellsworth, HJE Consulting. Maintaining personal relationships and closing deals using digital technology in the “new normal.” This issue of Western Roofing Magazine falls a couple of months after the society changing COVID-19 pandemic changed our world. It has been a crazy time with sheltering in, social distancing ...
Scholarship Programs Support the Future of the Industry
By Karen L. Edwards, RCS Editor. Consider supporting an organization that gives back to the roofing industry. This is the time of year that many students are receiving their acceptance letters to different colleges and trade schools. Many of them may be facing challenges securing the money for ...
S2:E8 Coffee Conversations - Giving Back in the Roofing Industry Sponsored by Cotney Construction Law - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Trent Cotney of Cotney Construction Law and roofing foundation representatives including Kyle Thomas, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Mike Silvers with the FRSA Educational & Research Foundation and Rod Petrick of the ...
Your Gift to a Roofing Industry Charity Doubles this Month
By Karen L. Edwards, RCS Editor. Cotney Construction Law is matching donations made to four roofing industry charities during December. I first met Trent Cotney when he was just starting out with his own law firm in Florida. We were both serving on the board of the Florida Roofing and Sheet Metal ...
Look to Loyal Customers
By Heidi J. Ellsworth, HJE Consulting. Five pieces of advice on how to work with past customers for strong testimonials and referrals. In this time of COVID recovery, it is more important than ever to gain the trust of new customers. Contractors and sales teams are finding it a ...
Is Your Message Being Heard Generationally?
By Heidi J. Ellsworth, HJE Consulting. Expand your marketing approaches and reach more people from a variety of ages. As the world begins to adapt to the new normal of currently living with COVID, we are seeing that the discussions of using more technology and more digital resources in ...
Davis Memorial Foundation Renames Their Golf Tournament
The Bob Porter Memorial Golf Tournament honors the former WSRCA President and Foundation Chairman of the Trustees. The Davis Memorial Foundation Trustees are delighted to announce the name change for one of their signature fundraising events. Starting at the Western Roofing Expo 2021, the Davis Memorial Foundation’s annual golf tournament will ...
