Western States Roofing Contractors Association (WSRCA)
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
A roofer’s guide to WRE 2026
By Emma Peterson. Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, ...
Supporting contractor success across the West
By Emma Peterson. How WSRCA’s education, resources and community help roofing professionals in the Western U.S. thrive. In a new episode of Roofing Road Trips®, Megan Ellsworth hosted Joel Viera, the executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, the sales manager for C.I. ...
Focusing on partnerships and performance
By Jenny Yu. By prioritizing customer service and distributor relationships, ASC is building long-term value for contractors and partners. ASC Building Materials is doubling down on a values-driven strategy centered on distribution partnerships and customer-first service, positioning itself for continued growth in the competitive roofing market. At the 2026 ...
Advocating for better outcomes with associations
RCS Influencer Aaron Weinstein says change doesn't happen overnight, but associations are a mechanism for driving change in the day to day. Editor's note: The following is the transcript of a live interview with Aaron Weinstein of Terial. You can Read the interview below, Listen to the podcast or Watch the ...
Customer connections take center stage
By Jesse Sanchez. How personal relationships and steady support can help commercial roofers thrive in challenging economic cycles. Service First Solutions took center stage at the Western Roofing Expo with a message that resonated across the trade show floor: commercial roofers can strengthen their businesses by investing time in customers ...
Snow retention training highlights safety, liability and long-term roof performance
By Heidi J. Ellsworth. This educational session in Salt Lake City focuses on protecting people, property and roofing professionals in high snow regions. RoofersCoffeeShop® and MetalCoffeeShop® recently attended a powerful and eye-opening snow retention training hosted by TRA Snow and Sun at the AGC of Utah Training Center in Salt Lake ...
Performance that ProtectsTM: Engineered for Cold Weather Roofing
By Jesse Sanchez. Drawing in roofing pros with hands-on impact demos, cold-weather trials and a contractor program built to strengthen year-round performance. Under bright show lights and a chorus of radar-gun beeps, TAMKO® turned its Western Roofing Expo booth into a proving ground for impact resistance, cold-weather performance and contractor ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
Stay up to date on the state of the industry
By Emma Peterson. This IIBEC education session is a great opportunity for contractors and other professionals interested in the legal landscape of construction. In just a couple weeks, March 12-15, 2026, over 1,700 consultants, architects, engineers, design professionals and other professionals working in the building envelope industry will convene in ...
