Western States Roofing Contractors Association (WSRCA)
Reflecting on the 2026 Western Roofing Expo
By Emma Peterson. Industry leaders look back on a standout WRE and the education, networking and collaboration drawing roofing professionals to the show. We recently had the chance to host a special Coffee Conversations® episode live from the 2026 Western Roofing Expo (WRE)! This episode featured a panel of four roofing experts – ...
WRE 2026 fue el lugar para estar este año
Por Alberto Torres. Educación, nuevos productos y más oportunidades para los profesionales hispanos del roofing. Este año, el Western Roofing Expo (WRE) organizado por la Western States Roofing Contractors Association (WSRCA) reunió una vez más a profesionales de diferentes partes de la industria para aprender, hacer nuevas conexiones y conocer ...
Building a stronger roof service department
By Jesse Sanchez. Professional service operations can help roofing contractors strengthen customer relationships, improve consistency and create new opportunities for long-term growth. When RoofersCoffeeShop® caught up with Tracey Donels of Service First Solutions at Western Roofing Expo, the conversation highlighted an opportunity that extends well beyond the show floor: building ...
3 reasons to choose BITEC®’s SEBS coating
By Emma Peterson. With strong adhesion, long-term flexibility and compatibility across a wide range of roofing substrates, SEBS coatings offer contractors an effective option for roof restoration and waterproofing projects. Over the last 40 years, BITEC® has made it a priority to ensure they have a roofing solution for every situation, from ...
Meet us at Western Roofing Expo Booth #539!
Our team is heading to the Western Roofing Expo in Las Vegas September 27–30, 2026, and we'd love the opportunity to meet with you while you're there. 📍 Visit us at Booth #539! Whether it's coffee, breakfast, or dinner, we'd be happy to treat you while we discuss your upcoming ...
LIVE from WRE 2026!
September 28, 2026 - 2 p.m. PT You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry ...
Meet us at Western Roofing Expo Booth #539!
Our team is heading to the Western Roofing Expo in Las Vegas September 27–30, 2026, and we'd love the opportunity to meet with you while you're there. 📍 Visit us at Booth #539! Whether it's coffee, breakfast, or dinner, we'd be happy to treat you while we discuss your upcoming ...
LIVE from WRE 2026!
September 28, 2026 - 2 p.m. PT You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry ...
Asegura tu agenda para WRE 2026
Por Emma Peterson, traducido por Alberto Torres. El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. El Western Roofing Expo (WRE), patrocinado por la Western ...
Tax credits, incentives and roofing growth: Turning policy Into opportunity
RCS Influencer Will Lorenz explains how roofing contractors can leverage tax incentives and industry advocacy efforts to help building owners invest in their properties while creating new opportunities for business growth. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read ...


















