Western States Roofing Contractors Association (WSRCA)
A new tech tool steals the show
By Jesse Sanchez. On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out ...
Changing the conversation around roofing insurance
By Jenny Yu. Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with ...
Supporting contractors beyond WRE
By Jenny Yu. WSRCA offers long-term support, affordable dues and meaningful reinvestment into the community. Beyond the excitement of the Western Roofing Expo (WRE) trade show, the Western States Roofing Contractors Association (WSRCA) provides immeasurable value for its members. In this episode of Roofing Road Trips®, Executive Director Joel Viera ...
Technology alone isn’t enough
By Jenny Yu. To stay competitive, scale your business and provide the best service possible, contractors should look to invest in a strategic, integrated CRM ecosystem. Whether they're using Excel spreadsheets, managing finances through QuickBooks or ordering materials through online portals, most roofing contractors today use technology as a ...
A surging silicone market
By Dani Sheehan. See why more contractors are turning to restoration solutions like high-performance silicone coatings. Live from the Western Roofing Expo (WRE) 2025 soundstage, EVERROOF® National Sales Manager Todd Farr broke down why fluid-applied restoration systems continue gaining momentum, and why silicone coatings are exploding in popularity this year. ...
Seconds count: Why Western States roofers should become a member for safety
By Heidi J. Ellsworth. Safety must be a constant priority. WSRCA provides all the resources you need to create a safer job site and a stronger team. Roofing is a profession built on skill, strength and precision. Yet the most powerful tool we have is one we often overlook. It is time. ...
Polyglass introduces Drizone™ Commercial Systems: New portfolio of deck, traffic and below-grade waterproofing solutions
Portfolio debuts at Western Roofing Expo, featuring Polyglass HRA and new partnerships with DuPont™ Styrofoam™ Brand insulation & Belgard Commercial pavers and pedestals. Polyglass U.S.A., Inc., a leading manufacturer of roofing and waterproofing systems, today announced the launch of Drizone™ Commercial Systems, a new way of delivering complete waterproofing assemblies for ...
How the industry turns slowdowns into strength
By Dani Sheehan. Build lasting businesses when you focus on improving quality, invest in training and foster meaningful relationships. Uncertainty isn’t new in the roofing industry – interest rates fluctuate, homeowner spending tightens and project timelines shift. Even as customers become cautious and competitors focus on cutting costs, periods of ...
Conexión, innovación y crecimiento
Por Dani Sheehan, traducido por Jessica Bravo. Desde la ampliación de las sesiones en español hasta nuevas e inspiradoras alianzas, este año el WRE demostró una vez más por qué sigue siendo el evento de techado más importante del oeste de Estados Unidos. Western Roofing Expo (WRE) 2025 volvió ...
Connection, innovation and growth
By Dani Sheehan. From expanded Spanish sessions to inspiring new partnerships, this year’s WRE proved once again why it’s the biggest roofing event in the Western U.S. The Western Roofing Expo (WRE) 2025 once again brought the roofing industry together for an unforgettable weekend of learning, networking and innovation. Hosted ...
