Will Lorenz - RCS & CCS Influencer & AAR Expert
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
What to know about hybrid roofs
CCS Influencer Will Lorenz says hybrid roofs are the best of both worlds. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, I'm Lauren White here ...
Money matters: How to balance the pipeline and bottom line
RCS Influencer Will Lorenz says honesty is the best policy when it comes to cash flow. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, ...
The power of choice
CCS Influencer Will Lorenz says offering different roofing solutions supports customer satifaction. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
Marketing Green Roofs
RCS Influencer Will Lorenz says green roofs extend longevity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone. I'm Lauren White and I'm here with RoofersCoffeShop.com ...
The unexpected benefit of roofing maintenance
AskARoofer Expert Will Lorenz discusses how maintenance calls can build trust in client relationships. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
One common oversight homeowners make
AAR Expert Will Lorenz tells homeowners to remember their warranty when making repairs. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
The diverse applications of spray foam
By Anna Lockhart. For specialty projects and buildings with strict insulation needs, spray foam roofing can be an ideal choice for the job. In a recent Coatings Cast™ conversation, Karen Edwards sat down with Will Lorenz from General Coatings to discuss the ways in which spray foam coatings ...
When can spray foam be used on your roof?
AAR Expert Will Lorenz spray foam is a great product to put over an existing roof system and on new construction. Editor's note: The following is a transcript of a conversation with Will Lorenz partner of General Coatings. You can listen to the interview or read the transcript below. Lauren White: Hello, ...
