Will Lorenz - RCS & CCS Influencer & AAR Expert
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
One common oversight homeowners make
AAR Expert Will Lorenz tells homeowners to remember their warranty when making repairs. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
The diverse applications of spray foam
By Anna Lockhart. For specialty projects and buildings with strict insulation needs, spray foam roofing can be an ideal choice for the job. In a recent Coatings Cast™ conversation, Karen Edwards sat down with Will Lorenz from General Coatings to discuss the ways in which spray foam coatings ...
When can spray foam be used on your roof?
AAR Expert Will Lorenz spray foam is a great product to put over an existing roof system and on new construction. Editor's note: The following is a transcript of a conversation with Will Lorenz partner of General Coatings. You can listen to the interview or read the transcript below. Lauren White: Hello, ...
To sell coatings, build a relationship first
CCS Influencer Will Lorenz says the central parts to being a trusted partner are discussing the customer's roof condition, budget and future property plan. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to ...
To face insurance market volatility, control what you can control
RCS Influencer Will Lorenz says that for roofing contractors, safety is number one. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to the podcast or Watch the recording. Dani Sheehan: Hi, my name ...
More than maintenance: Roof coatings today
CCS Influencer Will Lorenz shares his thoughts on the rise of coatings in the roofing industry. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hey there everyone, my name is Jenny ...
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
Push the industry forward by joining an association
RCS Influencer Will Lorenz says organizations like NRCA and Roofing Alliance are key to solving labor issues. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, my name is Jenny ...
Tips for success in 2026
CCS Influencer Will Lorenz shares his expert tips for finding success in the new year. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Dani Sheehan: Hi, I'm Dani Sheehan from CoatingsCoffeeShop and I'm ...
