Western Colloid Fluid Applied Roofing and Coating Systems
How partnership informs performance
By Jenny Yu. Attendees of the 2026 IIBEC Convention gained insights, education and networking opportunities. On March 12-15, 2026, the 2026 IIBEC International Convention and Trade Show delivered on its promise to bring together roofing and building enclosure professionals for education, collaboration and innovation. In an episode of Roofing ...
Go beyond the surface of fluid-applied roofing
By Emma Peterson. Learn why more professionals are treating fluid-applied roofing as membranes. Fluid-applied roof systems are exactly what they sound like – roofing systems that are applied in a liquid (fluid) form. Once they are installed, they then cure into a seamless, waterproof barrier across the roof substrate. ...
Why choose FM-tested products
Understanding the FM approval process and why they are the gold standard for roofing insurance testing. While many home and business owners think of roofs as singular entities, here in the roofing industry we know that they are actually a collection of different products that work together to create a ...
Coffee Conversations® brings experts together at IIBEC 2026
By Emma Peterson. A panel of industry experts discusses the growth and evolution of the roofing industry. Earlier this month, The Coffee Shops™ crew headed to the International Institute of Building Enclosure Consultants (IIBEC)’s 2026 Conference and Trade Show. While there, we had the opportunity to host a special, live ...
A cover board for every roof
By Emma Peterson. From fire resitance to very severe hail ratings, learn how USG has built a catalogue of products that can take on whatever elements are thrown at them. Recently, The Coffee Shops™ crew hosted a sound stage, sponsored by Western Colloid, at the International Institute of Building ...
Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid
Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals ...
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Meet us in Sacramento!
By Emma Peterson. The Coffee Shops™ crew is heading for California, along with a variety of our industry friends for the 2026 IIBEC Convention and Trade Show! We are just over two weeks away from the International Institute of Building Enclosure Consultants (IIBEC)’s 2026 Convention and Trade Show! This annual ...
How fluid-applied systems are evolving into full membrane solutions
CCS Influencer Greg Hlavaty says coating systems can provide some key features, economy, sustainability and energy efficiency. Roof coatings and fluid applied systems have long been used as an alternate to a complete re-roof for multiple reasons. First, they can be more economical when budget constraints are a motivating force. They ...
CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas
By Heidi J. Ellsworth. This year’s conversations reflected continued growth in roof coatings as building owners seek sustainable, cost-effective solutions and contractors look for ways to diversify their businesses. CoatingsCoffeeShop® was proud to be a part of the Roof Coating Manufacturer Association (RCMA) 2026 meeting in Las Vegas. As an RCMA partner ...
