Service First Solutions
¡Ya casi llega IRE 2026!
Por Emma Peterson, traducido por Jessica Bravo. Prepárate para tres días llenos de educación, networking e innovación en el mundo de roofing. Enero de 2026 puede parecer lejano, pero con la temporada navideña a la vuelta de la esquina, estará aquí antes de que nos demos cuenta. Y con ...
The countdown to IRE 2026 has begun!
By Emma Peterson. Get ready for three days full of roofing education, networking and innovation. January 2026 might seem far away right now, but with the holiday season quickly approaching, it’ll be here before we know it! And with January comes the International Roofing Expo (IRE). This year’s IRE will ...
Summit to spotlight service, strategy and innovation
By Jesse Sanchez. A high-level industry gathering filled with behind-the-scenes tours, informative panels and conversations that matter. From October 8–10, the 2025 Roof Service Summit will bring together top voices from across North America’s roofing industry for a focused, professional deep-dive into operations, sales, property management and service leadership. Held ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
How one man turned experience into a coaching empire
By Jesse Sanchez. This former roofer’s journey is reshaping how the industry thinks about service departments. Tracey Donels, the founder of Service First Solutions, didn’t originally set out to become a coach. In fact, he thought he was launching a consulting firm. But after years of doing the hard work ...
Service First Solutions announces exclusive client event in Dallas-Fort Worth, Texas
Three-day Roof Service Summit in Dallas-Fort Worth will feature roundtables, company tours, panels and networking for Service First Solutions clients. Service First Solutions is excited to announce the Roof Service Summit, a three-day exclusive client event taking place October 8–10, 2025, in Dallas-Fort Worth, Texas. Tailored specifically for Service First Solutions ...
See you in Schaumburg!
By Emma Peterson. MRCA is hosting their annual conference and expo in Illinois this October! 2025 marks the 75th annual Midwest Roofing Contractors Association (MRCA)’s conference and expo! This year, the show will be hosted at the Renaissance Schaumburg Convention Center Hotel in Illinois from Tuesday, October 21, 2025, to ...
How roofing service departments can scale smarter
By Jesse Sanchez. Peer group insights reveal why processes, not products, hold the key to growth. Scaling a service department can feel like trying to run a restaurant during rush hour with no kitchen staff and no recipes. That’s how Tracy Donels, co-founder of Service First Solutions, frames the challenge ...
Veteran roofer brings passion and precision to service strategy
By Jesse Sanchez. With nearly 25 years in construction, a seasoned pro is helping roofing contractors streamline their service departments, one strategic step at a time. In this episode of Roofing Road Trips®, veteran commercial roofing pro Ellisha Loftus shares how her decades of experience have shaped a strategic, people-first ...
Building better roofs starts from within
By Jesse Sanchez. Why self-development is the next frontier in roofing leadership. At ServiceCon 2025, amid panels on service growth and operational strategy, a powerful theme emerged: the most important changes in the roofing industry start with the people leading it. This idea took center stage during the live recording ...
