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Sales and Marketing Books for Roofing Contractors
Awards are good for sales and marketing
By Heidi J. Ellsworth. Upcoming awards can create buzz for your company Walking into any contractor’s office, there are usually several awards from manufacturers and local organizations. They are a point of pride as they should be. An additional awards avenue that every roofing contractor should look at are national ...
The Term ‘Diversity’ is Often Misunderstood
RCS Influencer Heidi Ellsworth says that diversity comes from finding the right person for the right job, regardless of race, gender or age. I am a huge advocate of diversity but sometimes I think that the term is misunderstood. When I talk about diversity in business, I feel it means ...
A Culture of Technology is Important
By Heidi J. Ellsworth. RCS Influencer Heidi J. Ellsworth says that safely incorporating mobile devices on the roof can differentiate your business. In today’s world, we have almost everything on our phone. The weather, email, text, airplane tickets or sports results, every day we are more reliant on our smartphone. ...
Roofing and Social Media Success
So, what is the big deal about social media anyway? By Heidi J. Ellsworth As roofing professionals, many contractors look at Facebook, Linked In and Google+ as something from another planet. But contractors are finding that going forward social media will be one of the most important tools in their marketing ...
Empower Your People! Brand Ambassadors Help You Get Your Price.
RCS Influencer Heidi Ellsworth says that engaged and passionate employees help spread the word about a company’s products and services, creating value and demand for a better price. Many companies are seeing the importance of encouraging professional involvement as a marketing benefit. They understand that the commitment to keeping employees involved ...
7 is the Magic Number for Customer Engagement
How do you get in front of roofing contractors with your products, services and ideas? In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering. By Heidi Ellsworth At the Coffee Shop, we have formed our marketing opportunities around engaging ...
