Reworked.ai
Working in a reshaped industry
By Emma Peterson. Live from the NRCA Midyear Meetings, roofing and technology leaders discuss the roofing trends, challenges and opportunities. Today’s economic market has been defined by instability, shortages and hesitant buying habits. To learn how to navigate a roofing industry that has been reshaped by these shifting customer behaviors ...
LIVE: Staying Profitable in a Market That Won’t Sit Still
The roofing industry isn’t just feeling economic pressure, it’s being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig ...
The roof tells you who needs you next
By Reworked.ai. Reworked.ai's bet: stop racing for leads, start scoring demand. A new generation of property data is making it possible. Most roofing marketing is a race. The contractor who answers a homeowner's Google search fastest wins the job. Everyone else paid for the same lead and lost. Fred Castonguay, co-founder of ...
Roof rejuvenation's hardest problem isn't selling. It's finding the right roof.
By The Coffee Shops™. Lead lists were built for replacement. Rejuvenators need something different. Most lead lists in roofing were built for one thing: replacement. The roof is shot, the homeowner is shopping, the contractor closes. Rejuvenation works nothing like that. A rejuvenator needs an asphalt shingle roof somewhere ...
Top May articles: AI, profitability and market understanding
By Emma Peterson. Catch up on the biggest industry stories from May 2026. This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers ...
Direct Mail That Hits Home
Stop wasting marketing dollars on broad campaigns that do not reach the right homeowners. Reworked.AI’s Direct Mail service helps roofing contractors use data-driven targeting to connect with property owners who may need roof maintenance or replacement and are more likely to take action. By identifying stronger opportunities upfront, Reworked.AI helps ...
Finding the 99%: How Reworked.ai helps contractors target homeowners who actually need a roof
By Reworked.ai. Most contractors fight over the same 1% of homeowners already searching for a roofer. Reworked.ai was built for everyone else. At the 2026 International Roofing Expo, Karen Edwards of RoofersCoffeeShop® sat down with Fred Castonguay, co-founder of Reworked.ai, to talk about a problem most contractors don’t realize they have: they’re ...
Reworked.ai's Roofing Direct Mail just stopped going in the trash
Reworked.ai launches Direct Mail Sequence: aerially-targeted, two touch roof-specific mail at $2.71 a home, with response rates of 3–5+%. Reworked.ai today launched Direct Mail Sequence, a fully integrated direct mail product that sends personalized physical mail only to homeowners whose roofs have been independently flagged as needing attention. Where conventional roofing ...
Cutting through the noise around AI
By Emma Peterson. Separating the myths from fact when it comes to artificial intelligence and how it actually boosts businesses. Recently, wherever you turn, there seems to be a new artificial intelligence (AI) solution or software getting pushed on you. It’s a lot to take in, and it can ...
Targeting roofing prospects with data-driven precision
By Jesse Sanchez. Exploring how smarter data and targeting help contractors improve outreach efficiency and results. Reworked.ai is pitching a simpler way for roofing companies to find work in a crowded market: stop casting the widest net and start focusing on the homeowners most likely to act. In an Exit ...
