Reworked.ai
Getting ahead of roofing demand
By The Coffee Shops™. Using technology to identify customers before they begin searching for solutions. Technology continues to reshape how roofing contractors market their services, but one of the biggest challenges remains the same: finding the right homeowner at the right time. On a recent episode of Roofing Road Trips®, ...
Roofing through uncertainty
By The Coffee Shops™. Industry leaders share how contractors can adapt to economic pressures while building stronger customer relationships. During the National Roofing Contractors Association (NRCA) mid-year meetings in Chicago, industry leaders gathered for a Read Listen Watch® (RLW) webinar to discuss a topic many contractors are facing in 2026: ...
Going beyond intent and straight to demand
By Reworked.ai. What makes Reworked.ai’s approach to customer acquisition different. When it comes to finding new customers, roofing contractors have a seemingly endless number of companies and strategies to choose from — and most of them are selling the same thing: Names on a list. To learn what makes Reworked.ai’s ...
LIVE: Staying Profitable in a Market That Won’t Sit Still
The roofing industry isn’t just feeling economic pressure, it’s being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig ...
The July 2026 R-Club Rundown is here!
Check out the latest episode of our R-Club Rundown series to learn the latest updates and perks of being in the R-Club! The latest episode of our latest web series, R-Club Rundown, is here! Join Multimedia Manager Megan Ellsworth and R-Club Coordinator Alex Tolle for the July 2026 episode of our ...
Working in a reshaped industry
By Emma Peterson. Live from the NRCA Midyear Meetings, roofing and technology leaders discuss the roofing trends, challenges and opportunities. Today’s economic market has been defined by instability, shortages and hesitant buying habits. To learn how to navigate a roofing industry that has been reshaped by these shifting customer behaviors ...
LIVE: Staying Profitable in a Market That Won’t Sit Still
The roofing industry isn’t just feeling economic pressure, it’s being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig ...
The roof tells you who needs you next
By Reworked.ai. Reworked.ai's bet: stop racing for leads, start scoring demand. A new generation of property data is making it possible. Most roofing marketing is a race. The contractor who answers a homeowner's Google search fastest wins the job. Everyone else paid for the same lead and lost. Fred Castonguay, co-founder of ...
Roof rejuvenation's hardest problem isn't selling. It's finding the right roof.
By The Coffee Shops™. Lead lists were built for replacement. Rejuvenators need something different. Most lead lists in roofing were built for one thing: replacement. The roof is shot, the homeowner is shopping, the contractor closes. Rejuvenation works nothing like that. A rejuvenator needs an asphalt shingle roof somewhere ...
Top May articles: AI, profitability and market understanding
By Emma Peterson. Catch up on the biggest industry stories from May 2026. This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers ...
