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Mike Pickel- RCS Influencer

RCS We love our Influencers

We Love Our RCS Influencers

By Lauren White, RCS Reporter. Download the top 15 blogs of 2019 for FREE! Here at RoofersCoffeeShop® we are dedicated to providing contractors and roofing companies with as much information as possible to support the success of their businesses.  One way we do that is with the help of our RCS Influencers, ...


Mike Pickel Handling Corona

Roofs Don’t Stop Leaking During a Pandemic

RCS Influencer Mike Pickel says that communicating with your customers during coronavirus is critical. Roofs don’t stop leaking during a pandemic. The new normal is what many media outlets are calling it. Work from home, avoid crowds, sporting events canceled, conferences rescheduling. We’ve never experienced anything like this on a national level. While ...


Mike Pickel Trade Show Plan

Planning is Key to Trade Show Success

RCS Influencer Mike Pickel says that having a good trade show plan is critical whether you are an attendee or an exhibitor. Editor’s note: Mike Pickel stopped by the RCS booth at the 2020 International Roofing Expo and we captured this video of me interviewing Mike about his trade show strategy. ...


Mike Pickel Business Plan

A Business Plan is Your Roadmap, Make Sure it’s Easy to Read

RCS Influencer Mike Pickel says that business plans should be concise with a clear vision for where you want your business to go. Many entrepreneurs put together business plans that, when finished, can be many pages long. So long in fact that it becomes easy to just set it to the ...


Mike Pickel Cause Marketing

Giving Back is the Right Thing to Do

RCS Influencer Mike Pickel says that his company lives every day with the philosophy of giving back when they have the opportunity. At Texas Traditions Roofing, giving back is just part of who we are. We don’t think of it in terms of ‘cause marketing.’ Although our marketing director would probably ...


Mike Pickel Safety Initiatives

Safety is a State of Mind

RCS Influencer Mike Pickel says that safety is always at the forefront on every job. Safety is a state of mind for us at Texas Traditions Roofing. Every minute my supervisor and I spend on a jobsite, we are always doing safety inspections. Are the workers working safely, are the ladders ...


Mike Pickel Diversifying Business

Diversification Levels Out Seasonality

RCS Influencer Mike Pickel says that diversification helps provide work outside of the traditional busy seasons. Roofing can be very cyclical, varying with the seasons. Texas was recently ranked as the number one state in the country for hail claims following a three-year study. With our business being located in Texas, ...


Mike Pickel Educating Customers

Educating Customers Every Day

RCS Influencer Mike Pickel says that it’s important that customers be as educated as possible about their roofing systems. Most people don’t ever think about their roof until they have a problem and then they are scrambling to find information and answers. We take the time to listen to our customers, ...


Mike Pickel Maintenance Programs

Starting a Service and Maintenance Division Requires the Right Infrastructure

RCS Influencer Mike Pickel says that his company’s rapid growth has made focusing on service and maintenance a challenge. We just celebrated our fifth anniversary at Texas Traditions roofing. We’ve established ourselves in our community as a trusted, reliable roofing contractor for residential replacements, repairs and new commercial installations.  We’ve excelled ...


Roofing Influencer Mike Pickel Brand Ambassadors

Team Members Should Understand the Brand Experience Your Company Wants to Deliver to Every Customer

RCS Influencer Mike Pickel says that establishing Core Values can help your team members effectively represent your brand. At Texas Traditions Roofing, our team members certainly represent our brand every day to both the community and our customers. We prepare them for this role by making sure that they understand our ...


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