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Mike Hicks- RCS Influencer

Stories from the Roof Podcast with Mike Hicks - PODCAST TRANSCRIPTION

RoofersCoffeeShop® presents, Stories from the Roof, a podcast that is dedicated to celebrating the roofing industry and the great people that work in it. Editor's note: Following is the transcipt of the Stories From The Roof podcast featuring RCS Influencer Mike Hicks. You can listen to the podcast here or read ...


Mike and Beth Hicks

RCS Roofing Influencer Mike Hicks Shares a Special Mother's Day Tribute

A Mother's Day Tribute from Mike Hicks, Hick's Industrial Roofing First, I want to give credit to Susi Cox, my Director of Business Development, and wife of my director of Service and Maintenance for the inspiration for this tribute to the very rare women that stick with us roofers through the ...


Mike Hicks Associations

Associations Offer Business Owners Resources That They Can’t Get Anywhere Else

RCS Influencer Mike Hicks says if you’re in business you need to be involved in trade associations. I belong to three trade associations. The National Roofing Contractors Association, the Midwest and the Ohio Roofing Contractors Associations. I also belong to several other things like the National Federation of Independent Business and ...


Mike Hicks Technology Stack

The Right Technology Stack Allows us to Meet Customers’ Expectations in Terms of Professionalism and Useful Information

RCS Influencer Mike Hicks says that better information = better decision making. Much of what we use in our day-to-day business operation at Hicks Industrial Roofing is old.  Custom applications that I built in MS Office Suite software in the early 90's, and have continued to tweak over the decades, Excel ...


Mike Hicks- Business Goals

2019 is the Year for Building a Brand that Generations Will Follow

RCS Influencer Mike Hicks says that 2019 is the groundwork year for a completely revised approach to the market for Hicks Industrial Roofing, that he believes will lay the groundwork for a tremendous growth period through the 2020's. We are taking a nearly perfect 38-year history with FiberTite and turning it ...


Selling at a Higher Price Means Thinking in a New Direction

RCS Influencer Mark Holencik says that to sell at a higher price than your competitors, you have to know your competition and it’s not who you think it is. First, you have to find out who your competition really is and most likely it’s your own mind. Ten percent of people will ...


Selling at a Higher Price Starts Inside Your Company

RCS Influencer Michael Hicks says that you can’t expect to get more money if you can't offer legitimate value for that money. In the mid-nineties I was faced with the reality that we were not the company I wanted to be, and needed to decide if we were going to make ...


Have a Policy for Side Jobs and Moonlighting

RCS Influencer Michael Hicks says this his company allows side jobs but with conditions. Our policy is fairly simple and straightforward. Side jobs are permitted with a few qualifiers: It can't be any larger than 10 squares. If it's bigger than 10 squares have the owner contact us and if we get ...


Rural Contractor Offers Jobsite Transportation

RCS Influencer Mike Hicks says that while they don’t have a formal vehicle policy, they do have procedures in place for jobsite transportation. I don't know that we have a vehicle policy, but I can share what may be of interest to others.  First, we supply jobsite transportation for the crew.  ...


Drug-free Policy Has Been the Single Best Business Decision Made by this Roofing Company

RCS Influencer Michael Hicks was a pioneer in becoming one of the first companies in his state to be successful at being drug free. Regulation has had virtually no effect on our drug policy.  Our drug policy has remained basically unchanged for about 20 years.  From the very beginning, the policy has been ...


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