Michelle Miller, President at Creativate
Is your marketing tech stack ready to level up?
By Michelle Jones, Creativate. The right tools, when working together seamlessly, can streamline your workflow, cut costs and drive real, measurable growth. For many businesses, the marketing tech stack has quietly ballooned into a tangled web of overlapping tools, forgotten subscriptions and missed opportunities. What once felt cutting-edge can quickly become clunky, ...
Transform your marketing strategy for a lasting impact
By Heather Vogt, Creativate. Crafting strategies that truly resonate with your audience is no longer optional — it’s the gold standard. Imagine receiving a marketing message so attuned to your needs that it feels like it was written just for you. That’s the power of personalized marketing. In today’s competitive landscape, brands ...
Creativate achieves WBENC Certification as a Women’s Business Enterprise
This recognition reflects the company’s commitment to the industry and empowering clients Creativate, a dynamic marketing firm empowering clients with growth-focused marketing, sales and service strategies, is thrilled to announce it has received national certification as a Women’s Business Enterprise. This recognition comes from the Women’s Business Enterprise Council Ohio ...
Simple strategies to enhance your marketing plan
By Creativate. Stay updated on industry trends and audience outreach. Making your marketing strategy stand out is crucial to success and the key to gaining and retaining customers. No matter what type of marketer you are, leading a team or managing it all on your own, it never hurts to ...
Why is a marketing plan necessary?
By Michelle Miller, Creativate. Learn how to navigate business success with precision. Imagine trying to drive across the country without a map or GPS. You might eventually reach your destination, but the journey would likely be fraught with wrong turns, wasted time and frustration. Similarly, a marketing plan is the ...
Does your CRM spark joy?
By Michelle Jones, Creativate. Sometimes your databases can get a bit cluttered and it might be time to do a little decluttering. Customer relationship management (CRM) is a key tool for businesses of all sizes. These programs enhance your customer relationships and boost your sales efforts by allowing for ...
It’s time for some generative AI myth busting!
By Michelle Miller, Creativate. Discover the facts in these three myths about AI and its role in our society. AI (artificial intelligence) is the talk of the town, whether it's in the corporate world or the social media app on your phone. There is a fair amount of hesitation and ...
Top May Articles: Scholarship opportunities, independent assembly testing and customer loyalty strategies
By Evelyn Witterholt. Here’s what’s been trending on the CoatingsCoffeeShop™ newsroom for the month of May. Many people in the roofing industry either know someone who is going to college or maybe planning on going to college themselves. And with higher education, there often comes a price tag. That’s why ...
Top May Stories: Building customer loyalty, metal roof myths and redefining roof safety
By Evelyn Witterholt. Here’s what has been trending on the MetalCoffeeShop™ (MCS) newsroom this past month. Your metal roofing business succeeds when you have solid relationships with many of your customers. Many businesses that are just starting out or looking to gain some new techniques turn to our newsroom for ...
3 tips for social media success
By Heather Vogt, Creativate. Learn how to better promote your brand using social networking. Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become ...
