Michelle Miller, President at Creativate
It’s time for some generative AI myth busting!
By Michelle Miller, Creativate. Discover the facts in these three myths about AI and its role in our society. AI (artificial intelligence) is the talk of the town, whether it's in the corporate world or the social media app on your phone. There is a fair amount of hesitation and ...
Top May Articles: Scholarship opportunities, independent assembly testing and customer loyalty strategies
By Evelyn Witterholt. Here’s what’s been trending on the CoatingsCoffeeShop™ newsroom for the month of May. Many people in the roofing industry either know someone who is going to college or maybe planning on going to college themselves. And with higher education, there often comes a price tag. That’s why ...
Top May Stories: Building customer loyalty, metal roof myths and redefining roof safety
By Evelyn Witterholt. Here’s what has been trending on the MetalCoffeeShop™ (MCS) newsroom this past month. Your metal roofing business succeeds when you have solid relationships with many of your customers. Many businesses that are just starting out or looking to gain some new techniques turn to our newsroom for ...
3 tips for social media success
By Heather Vogt, Creativate. Learn how to better promote your brand using social networking. Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become ...
5 strategies to build strong, lasting client relationships
By Heather Vogt, Creativate. Creating solid business relationships is the foundation for building customer trust and loyalty. There are many different strategies companies can use to improve their customer relationship and drive growth. In the current market, business success does not solely hinge on the product or service you provide. ...
The must-have social media for professionals: LinkedIn
By Michelle Miller, Creativate. Fully optimizing and leveraging LinkedIn to grow your business takes consistency and dedication. LinkedIn is a social media networking site that is made for professional usage. It allows users to grow their businesses through networking and communication. With over 700 million professionals using the site, ...
4 tips to igniting positive change in your company culture
By Christine Hockman and Michelle Miller, Creativate. By shifting your mindset as a leader, you can get your employees off autopilot and build more joy and fulfillment into their days. Building a positive workplace culture is more important than ever these days. Currently, 44% of the workforce is looking for ...
New growth opportunities are on the horizon for 2025
By Michelle Miller, Creativate. The lessons we learned in 2024 will help guide our success in 2025. It’s time to look ahead and begin planning bright and prosperous goals for 2025! That also means, it’s time to review the successes and struggles of 2024. In 2024, many within the industry ...
Learn how artificial intelligence and machine learning can be used for marketing
By Heather Vogt, Creativate. Every company wants to find and keep loyal customers. Learn how artificial intelligence and machine learning are revolutionizing inbound marketing. With each day, artificial intelligence (AI) and machine learning (ML) grow more and more developed. As they grow, people are learning new ways to leverage them ...
Slow and Steady Wins the Marketing Race
By Michelle Miller, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
