Jesse Sanchez, Writer
A bigger target for better roof performance
By Jesse Sanchez. Malarkey Roofing Products® developed The Zone® to support precise nail placement, stronger shingle attachment and effective leak prevention. A durable roof depends on details that homeowners may never see. Malarkey Roofing Products® recognizes that one of the most important is nail placement, where a difference of less ...
Protecting all six sides of the building envelope
By Jesse Sanchez. New single-ply, insulation and waterproofing systems support the manufacturer’s strategy to protect all six sides of the building envelope. Polyglass highlighted an expanding portfolio of roofing and waterproofing solutions during the Florida Roofing and Sheet Metal Contractors Association (FRSA) expo, including its official entry into the U.S. ...
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Systems that help roofing companies scale
By Jesse Sanchez. Centralized management, standardized workflows and automation can help roofing contractors reduce operational chaos as their businesses grow. According to ContractorHUB, revenue growth can create new opportunities for roofing companies, but it can also expose weaknesses in daily operations. Missed jobs, inconsistent results and overwhelmed owners often indicate ...
Source smarter, roof faster
By Jesse Sanchez. A single source for prefabricated single-ply roofing accessories can help contractors simplify ordering, reduce delays and keep projects moving. For commercial roofing contractors, delays in sourcing accessories can quickly affect schedules, crew productivity and profitability. FlashCo’s Edge program is designed to simplify that process by giving contractors ...
Stop moisture before it damages concrete floors
By Jesse Sanchez. APF Polymer Surfaces’ VaporSolve systems help isolate moisture-sensitive flooring from concrete moisture and support long-term performance. According to ICP Group, excess moisture in concrete slabs can become one of the most invasive and costly problems in a flooring installation. When moisture is trapped beneath low-permeability flooring, it ...
Visualization technology helps contractors build confidence and close sales
By Jesse Sanchez. Renoworks’ visualization tools help homeowners preview exterior renovations while giving contractors a clearer, more efficient sales process. Homeowners increasingly expect to see how a renovation will look before committing to a major exterior project. In this episode of Roofing Road Trips®, host Karen Edwards spoke with Renoworks ...
Why roof ventilation matters
By Jesse Sanchez. Balanced attic airflow can help protect shingles, control moisture and reduce temperature extremes throughout the year. Homeowners can face a variety of harsh weather patterns, from humid summers, icy winters, strong winds and dramatic temperature swings. While shingles and flashing often receive the most attention, Henderson Roofing ...
Visualization transforms the home improvement sales experience
By Jesse Sanchez. Ingage and Renoworks are helping contractors deliver personalized, interactive presentations that move homeowners from imagining a project to making decisions. Home improvement sales presentations have evolved from printed flip books and static brochures into interactive experiences tailored to each homeowner. In this episode of Roofing Road Trips®, ...
Turning maintenance data into better decisions
By Jesse Sanchez. Connected maintenance and inspection tools can help contractors improve consistency, streamline service workflows and turn field data into stronger business insights. For commercial roofing contractors, managing service and maintenance can involve hundreds of visits, inspections, repairs and customer touch points. Keeping that activity organized is essential not ...
