Jesse Sanchez, Writer
Why telling your story matters in the age of AI
By Jesse Sanchez. Greg Cummings explains how authentic content, community involvement and third-party validation can help contractors remain visible as artificial intelligence reshapes online search. Artificial intelligence (AI) is changing how homeowners research contractors, validate referrals and make purchasing decisions. In this episode of Roofing Road Trips®, host Heidi J. ...
How roofing contractors can adapt to a tighter market
By Jesse Sanchez. Industry leaders explain why financial discipline, diversification and customer education matter as roofing businesses navigate economic and insurance pressures. During a live Coffee Conversations® discussion at the Florida Roofing and Sheet Metal Association (FRSA), roofing professionals examined the pressures impacting contractor success across the United States. The ...
Protection built from the ground up
By Jesse Sanchez. Decades of manufacturing experience have helped shape a broad portfolio of roofing underlayments, construction tapes and protective solutions. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth spoke with Tanya McNeil, who leads business transformation and commercialization at IPG, about the company’s history, workplace culture ...
Why rooftop support systems must evolve
By Jesse Sanchez. Mark Vargas explains how weather, seismic activity and changing codes have transformed the way rooftop piping and equipment are secured. Rooftop pipe and equipment supports were once treated as relatively simple components. Today, they play an essential role in protecting roof systems, maintaining warranties and addressing wind ...
Start with the roof beneath
By Jesse Sanchez. Careful roof evaluation, proper adhesive handling and contractor training are essential to successful fleece back recover projects. Fleece back membranes can streamline recover projects, but the existing roof must provide a sound foundation for the new system. In this episode of Roofing Road Trips®, host Karen Edwards ...
Integrated insulation for steep-slope roofs
By Jesse Sanchez. Composite insulation solutions combine thermal performance, a nailable substrate and moisture-management features for steep-slope applications. Steep-slope roofing systems must address several performance demands at once, including thermal efficiency, ventilation, fastening and long-term durability. Hunter Panels offers two composite insulation products designed for these assemblies: H-Shield® NB and ...
Smarter irrigation starts with better scheduling
By Jesse Sanchez. Combining soil moisture data, weather forecasts and crop information can help growers apply water more efficiently. Efficient irrigation depends on knowing when crops need water and how much to apply, especially during periods of rapidly changing weather. The Irrigation Association reports that Michigan State University (MSU) Extension ...
Building a stronger roofing industry together
By Jesse Sanchez. Project Map It supports National Women in Roofing to help expand leadership, professional development and opportunity across the industry. The future of roofing depends on creating space for more perspectives, stronger leadership and broader career opportunities. For Project Map It (PMI), supporting National Women in Roofing (NWIR) ...
Turn roofing leads into lasting customer relationships
By Jesse Sanchez. A roofing customer relationship management (CRM) system can help contractors organize leads, strengthen communication and make more informed sales decisions. Generating quality leads is essential for roofing contractors competing in a fast-moving market. While marketing helps attract prospective customers, Dataforma can help roofing companies establish a reliable ...
Build a stronger restoration business before a sale
By Jesse Sanchez. Peer insight, benchmarking and disciplined preparation can help contractors strengthen operations and position their businesses for a future transaction. Preparing a restoration business for sale involves more than organizing financial statements. HS Exit Advisors emphasizes that contractors also need to consider how positioning, operational discipline and timing ...
