Jesse Sanchez, Writer
If your crew won’t use the software, here’s why
By Jesse Sanchez. Roofing companies can improve adoption by choosing tools built around the realities of field work. When a roofing company rolls out new software and the team quietly returns to phone calls, sticky notes and text messages, it can be easy to view the issue as resistance. But ...
Giving exceptional hardscape projects a bigger stage
By Jesse Sanchez. Gerry Garcia helps contractors document and submit award-worthy work for national recognition through the HNA Awards. Every year, hardscape contractors transform landscapes, solve complex design challenges and invest countless hours creating exceptional projects. Yet much of that work receives little recognition beyond the communities where it was ...
Entering a new era of contractor-focused development
By Jesse Sanchez. New sales, maintenance and dashboard tools are designed to help contractors manage more of their operations in one connected platform. Dataforma is refreshing its platform with new sales, maintenance and reporting capabilities shaped directly by contractor feedback. Brian Cook, chief operating officer of Dataforma, said the company’s ...
How AI can reduce friction in roofing
By Jesse Sanchez. Learn how customized artificial intelligence tools can help roofing companies save time, improve processes and create better outcomes. Artificial intelligence (AI) is advancing quickly, but Denver Riggleman believes roofing contractors should view it as a practical business tool rather than an intimidating new technology. During this Roofing ...
Choosing gutters that can stand up to heavy rain
By Jesse Sanchez. The right gutter system can help protect a home’s roofline, siding and foundation when storms put drainage to the test. For homeowners, gutters are more than a finishing touch. They are one of the first defenses against water damage, mold growth, basement flooding and costly structural issues ...
Smarter pool equipment pads deliver lasting savings
By Jesse Sanchez. AquaStar’s Steve Barnes explains how thoughtful equipment pad design can improve efficiency, water quality and the homeowner experience. A well-designed pool equipment pad does more than organize pumps, filters, valves and other components. According to Steve Barnes, director of science and compliance for AquaStar Pool Products, the ...
One platform for roofing business management
By Jesse Sanchez. Dataforma brings customer relationship management, service tracking, scheduling, invoicing and field communication together in one roofing-focused platform. Roofing contractors manage a wide range of responsibilities, from tracking leads and proposals to coordinating field teams, processing invoices and maintaining service histories. Dataforma was designed to bring those daily ...
Carrying a legacy forward
By Jesse Sanchez. Learn how the new owner of Wil-Mar plans to grow the company while preserving the quality, trust and problem-solving approach behind its products. For nearly 10 years, Mike Bothman knew Marianne Sumter before fully understanding the business they had built. What began as a service relationship gradually ...
Why code compliance matters on equipment-heavy roofs
By Jesse Sanchez. Properly securing rooftop equipment helps protect low-slope roof systems and building operations. Mission-critical facilities often depend on low-slope roofs crowded with mechanical equipment, piping, and other accessories. As Anchor Products emphasizes, these components support essential building operations but also introduce wind, seismic and structural forces that must ...
Resilience starts at the roof
By Jesse Sanchez. For data centers, resilient roof systems help protect uptime, reduce risk and support long-term return on investment. For data centers, downtime is more than an inconvenience. It is a financial exposure measured in thousands of dollars per minute, with outages capable of reaching six- and seven-figure losses. ...
