Jesse Sanchez, Writer
Spotlighting resilience and collaboration at IIBEC 2025
By Jesse Sanchez. Building-envelope leader kicks off event with focus on durability, partnerships and forward-thinking solutions. At the kickoff of International Institute of Building Enclosure Consultants (IIBEC) 2025, SOPREMA took the stage to send a clear message: modern roofing isn’t just about the materials, it’s about systems, solutions and working smarter together. ...
Technical training is taking center stage
By Jesse Sanchez. Learn how hands-on experience is shaping the future of roof coatings across the country. As roofing manufacturers race to meet growing demand for high-performance coatings, BITEC is doubling down on hands-on technical training to ensure the success of their products in the field. In this episode of Roofing Road ...
High stakes, high heat
By Jesse Sanchez. Spray Foam Arizona takes on a 59,000-square-foot insulation challenge at the Fina La Quinta Hotel. A project of scale, precision and sweat equity is unfolding in the desert heat. The Fina La Quinta Hotel in Phoenix is the latest commercial benchmark for Spray Foam Arizona, a family-driven ...
Finding a voice in roofing sales
By Jesse Sanchez. Former opera singer helps contractors fine-tune sales strategy with data and storytelling. In this episode of Roofing Road Trips®, the conversation hits an unexpected high note; opera. But Pam Torrey, director of marketing at Ingage, isn’t just talking about music. She’s breaking down the art of building ...
Building trust from the roof down
By Jesse Sanchez. Relationship-first customer service sets Bone Dry apart in commercial roofing. When Jeanne Boyd talks about customer service, she doesn’t lead with sales or marketing tactics — she leads with something simpler, more personal. “My dad has never made a cold call in his life,” Jeanne said in ...
When to repair versus replace a pipe collar
By Jesse Sanchez. Damaged roof pipe collars can lead to major leaks and knowing when to repair or replace them is vital. Pipe collars may not be the flashiest component on a roof but Wil-Mar knows they’re among the most critical. Sitting at the base of vent pipes, these small ...
From intern to manager: How hands-on experience shaped a thriving career in construction
By Jesse Sanchez. Building a successful and fulfilling career from the ground up through hands-on experience, continuous learning and seizing opportunities for professional growth. Navigating a career in construction is no small feat, but for Jason Depina, the journey from intern to student construction manager associate at Weatherproofing Technologies Inc. ...
Unveiling cutting-edge roofing innovations
By Jesse Sanchez. New high-performance membranes spark major interest at IRE 2025. At the 2025 International Roofing Expo (IRE), Swiss-based construction materials leader Sika Roofing & Waterproofing made a significant splash with the launch of two groundbreaking membrane technologies. Designed to simplify applications and elevate performance standards across U.S. roofing ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
Grow your metal business with the right tech stack
By Jesse Sanchez. Learn how to choose and implement the right tech stack to streamline operations, boost productivity and grow your metal roofing business. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want ...
