GAF
Grow your roofing business with paid marketing strategies
By GAF. Control the narrative, reach the right homeowners and build a stronger digital presence with the right marketing strategy. You put a lot of energy into earning trust with your customers by delivering quality workmanship or building a strong local reputation. But even the most reliable business can be ...
Toasting a decade of excellence at the 2026 NWIR Days!
By Emma Peterson. Honor the past, celebrate the present and get ready for the future at this year’s NWIR conference! Originally conceived in 2014, but officially founded in 2016, the National Women in Roofing (NWIR)'s goal has always been to support the women “breaking by pursuing a variety ...
Inside a GAF training session with the NWIR Seattle Council
By Dani Sheehan. GAF recently hosted a hands-on training event offering attendees the opportunity to work with single-ply products and innovative equipment. The Coffee Shops™ crew members Brenda Littau and Caitlin Ieng recently joined the National Women in Roofing (NWIR) Seattle Council at the GAF Roofing Academy in Lakewood, Washington, ...
Gaining a decisive edge in a competitive market
By Karen L. Edwards. A smarter way to bid on new builds is reshaping the game for roofing pros. There’s no slowdown in sight for residential construction, and with every new development comes an opportunity for roofing contractors ready to scale up. But bidding on these developments can be tricky: ...
GAF and Wichita Habitat for Humanity partner to support the Rock the Block Piatt community revitalization effort
Wichita Habitat for Humanity has named GAF the 2025 recipient of The Outstanding Community Partner Award. GAF, North America’s largest roofing and waterproofing manufacturer, has partnered with Wichita Habitat for Humanity and GAF Master Elite® contractors Rhoden Roofing, Farha Roofing and Partridge Roofing Services to support Rock the Block Piatt, a ...
Prepárate para uno de los encuentros más importantes de la industria en 2026
Por Jessica Bravo. Se unirá la comunidad hispana en IRE 2026, asegúrate de estar ahí también. IRE 2026 está por llegar y para aprovechar al máximo su experiencia, explorará una variedad de pases diseñados para adaptarse a las necesidades de cada profesional. Desde el Expo Pass, ideal para quienes ...
Cerrando el 2025 con éxito
Por Jessica Bravo. Un año de crecimiento, conexión y comunidad en RoofersCoffeeShop® En Español. Para celebrar y conmemorar un gran año para The Coffee Shops™, se ha reunido el contenido más destacado que nuestros lectores y oyentes disfrutaron a lo largo del año. A continuación, presentamos un resumen ...
Why gravel still matters on modern roofs
By Karen L. Edwards. A closer look at how a familiar layer of stone continues to support performance, protection and trust in commercial roofing systems. Step onto any urban rooftop and you may spot a familiar workhorse under your feet: gravel. Far from a decorative afterthought, that stone layer reflects ...
Introducing FT Solutions: A provider of premium roofing products
FT Synthetics is now FT Solutions, offering advanced roofing products with GripSpot™ technology for superior protection, safety and durability. FT Synthetics has rebranded to FT Solutions, a roofing products company that develops premium-quality leak barriers, underlayments and interior surface protection. The company offers patented GripSpot™ technology, which provides enhanced foot traction ...
Nominate a veteran for a new roof!
By Emma Peterson. QXO for Veterans is looking to replace the roof of 13 veterans or veteran organizations around North America at no cost. For seven years now, QXO has run an initiative to support veterans called QXO for Veterans (previously known as Beacon of Hope). In that time, ...
