FORTIFIED by IBHS
GAF partners with Habitat for Humanity of Tuscaloosa to bring FORTIFIED Roof™ systems to homeowners across West Alabama
This collaboration kicks off with providing a new roof for local veteran. GAF, North America’s largest roofing and waterproofing manufacturer, has partnered with Habitat for Humanity of Tuscaloosa to provide a new FORTIFIED Roof™ for a Tuscaloosa veteran. This install kicks off a joint effort between GAF, Habitat Tuscaloosa and Strengthen ...
Stronger roofs start with a FORTIFIED system
By Jesse Sanchez. Learn how FORTIFIED roofing systems strengthen homes against wind and water damage by combining enhanced installation methods with high-performance materials. A roof is designed to protect everything beneath it, yet it is often the most vulnerable part of a home when severe weather strikes. High winds, heavy ...
ORCA Trade Show highlights industry advocacy efforts
By Dani Sheehan. Take an inside look at the 2026 ORCA Annual Conference and Trade Show to better understand the conversations shaping Oklahoma roofing. The Oklahoma Roofing Contractors Association (ORCA) Annual Conference and Trade Show brought together contractors, industry leaders and policymakers that encouraged networking, advocacy and accountability this year. ...
Building stronger roofs through research proven standards and industry partnerships
By Heidi J. Ellsworth. Understand FORTIFIED roof requirements and how GAF systems support stronger roof performance. As extreme weather events continue to impact communities across the United States, the roofing industry is increasingly focused on building stronger and more resilient roof systems. One program leading this effort is the FORTIFIED Roof™ ...
Two-part intro to IBHS FORTIFIED Roof Systems
Monday, March 9, 2026 | 8 am - 12 pm During the 2026 ORCA Annual Conference & Trade Show, Oklahoma Roofing Contractors are invited to attend a two-part introductory workshop on IBHS FORTIFIED Roof Systems on Monday, March 9, 2026, 8 a.m. - 12 p.m., presented by Mark Zehnal, director of ...
Why roofers should pay attention to FORTIFIED™ construction
By Justin Ache, Gibraltar. FORTIFIED™ roofing raises the standard with tougher materials, proven methods and real-world performance that helps roofers build stronger reputations and stronger roofs. When a storm rolls in, homeowners count on their roof to hold the line. As roofers, we know that the roof is only as good as ...
Do shingle hail-resistance ratings actually reflect real-world performance?
By Gold Shield Exteriors. For best protection, choose a trusted manufacturer, use SBS-modified options when possible and ensure professional installation. If you've shopped for roofing materials recently, you've probably seen claims about "Class 4 impact resistance" or "UL 2218 certified" shingles. Manufacturers promise these premium products will protect your home from ...
GAF hits major milestone with 650+ individuals from more than 350 GAF Master Elite® companies trained to be FORTIFIED certified, protecting communities against severe weather
GAF is expanding the pool of roofing professionals equipped to make resilient FORTIFIED™ roofs more accessible to homeowners across the country. GAF, a Standard Industries company and North America’s largest roofing manufacturer, is celebrating a major milestone in the company’s alliance with the Insurance Institute for Business & Home Safety (IBHS). ...
Building a resilient future
Residential contractors are beginning to see a shift towards more durable, long-lasting roofing solutions. Is the change worth it? As we continue into the 2025 calendar year, residential contractors are taking note of a very obvious shift in homeowners’ needs. In an industry where asphalt shingles once reigned supreme above ...
Exploring the science of a safer built environment
By Emma Peterson. This podcast from FORTIFIED by IBHS is a must-listen for anyone interested in the steps being taken to protect people and property from future natural disasters and hazards. Every roof’s first and foremost job is to protect the building and inhabitants beneath from the elements. These can include everything ...
