Why roofers should pay attention to FORTIFIED™ construction

By Justin Ache, Gibraltar.

FORTIFIED™ roofing raises the standard with tougher materials, proven methods and real-world performance that helps roofers build stronger reputations and stronger roofs.

When a storm rolls in, homeowners count on their roof to hold the line. As roofers, we know that the roof is only as good as the materials and methods used to install it. That’s where the FORTIFIED™ program comes in. 

Developed by the non-profit Insurance Institute for Business & Home Safety (IBHS), FORTIFIED is a voluntary construction standard designed to go beyond local building codes. Instead of meeting the minimum, it raises the bar by requiring tougher materials, proven installation techniques and performance testing that simulates severe weather. The goal is simple: reduce storm damage, cut down on costly repairs and provide long-term value for homeowners. 

What FORTIFIED means for roofers 

For contractors and installers, FORTIFIED is not just another certification program. It is a framework that can help: 

• Differentiate your work – Homeowners are becoming more aware of FORTIFIED standards and being able to say you install compliant products adds credibility. 
• Protect your reputation – Roofs that stand up to high winds and wind-driven rain mean fewer callbacks and warranty claims. 
• Support insurance savings – Many insurers offer premium discounts for FORTIFIED homes, giving you another selling point during bids. 
• Build resilience in your community – After major storms, FORTIFIED roofs are often the ones left intact, giving roofers a visible testament to their quality. 

The role of attic ventilation 

Attic ventilation products may not always be top-of-mind in storm prep, but they play a critical role in roof performance. Poorly sealed or under-tested vents are a common point of water entry when wind-driven rain pushes against the roofline. That is why products that meet or exceed the Miami-Dade TAS-100A 110 MPH wind-driven rain test are considered FORTIFIED-compliant. 

Whenever possible, it makes sense to choose FORTIFIED-compliant vents. They are widely available from most reputable distributors and provide an added layer of confidence that your roof system will perform when it matters most. 

AirVent offers a complete line of compliant options including ridge vents, static vents, turbines and off-ridge vents that meet these performance requirements. Having access to a full family of products means you can design an entire system around FORTIFIED standards rather than piecing together components from different sources. 

It is worth noting, however, that installing compliant vents alone does not make a roof or home FORTIFIED. The program requires a holistic approach, from decking and fasteners to shingles and flashing details. Roofers still need to do their due diligence in selecting the right materials and following the IBHS guidelines step by step. Compliant vents are one piece of the puzzle, but an important one. 

Why it matters 

The industry is shifting. More homeowners are asking about storm protection. More municipalities are encouraging or requiring resilient construction. And more insurance companies are rewarding it. Being familiar with FORTIFIED and choosing products that comply keeps you one step ahead. 

For more on the program itself, you can visit the IBHS FORTIFIED site to explore the full set of standards. 

Learn more about AirVent and Gibraltar Building Accessories in their Coffee Shop Directory or visit www.gibraltarbuildingproducts.com. 

About AirVent 

AirVent is part of the Gibraltar Building Accessories family, providing a complete line of residential attic ventilation products across the United States. As Gibraltar’s flagship ventilation brand, AirVent offers regional solutions tailored to contractors and homeowners alike, from ridge vents to static vents and more. Backed by Gibraltar’s nationwide network of trusted building product brands, AirVent combines innovation with reliability to help protect homes and extend roof life.