Emma Peterson, Senior Content Developer
Turfgrass wars
By Emma Peterson. There’s no one-size-fits-all when it comes to choosing a grass for a lawn, especially in a transition zone — but there are things to consider! Most homeowners look outside at their lawns and simply see grass. But in the landscaping and agronomics industries, we know that ...
Grill, chill and build value
By Emma Peterson. Learn how you can help your clients boost their home’s value with an outdoor kitchen! Over the years we have seen the rise of house renovations and DIYs as a way to increase the value of an investment into a home or property. If you have clients ...
Be a pro at cash flow
By Emma Peterson. Meet ABC’s CFS program, the key to keeping your competitive edge in the roofing business. Cash flow is often one of the biggest daily concerns for contractors. Without reliable cash flow, it is hard to take on new jobs or continue to grow your business. This is ...
Bid better, build smarter
By Emma Peterson. Elevate your estimating skills with this two-day workshop led by industry leader John Kenney. Accuracy is key to the success of every roofing project, and it all starts with the estimating and bidding processes. For those looking to elevate their skills in these processes, John Kenney ...
Built to back you up
By Emma Peterson. Fortify Building Brands are committed to helping their contractors overcome any real-world challenges they encounter. In the roofing industry, there are always bound to be unexpected issues and questions that crop up during the course of a project, no matter how well-prepared you are going into it. ...
Building an interconnected system
By Emma Peterson. Learn about the relationship between your roof, your HVAC system and the interior temperature of your home. Imagine walking into a home that feels just right — cool in the summer, warm in the winter and always comfortable. This perfect balance is often the result of a ...
Mental health on and off the roof
By Emma Peterson. Paul Reed of Roofers In Recovery shares insights on the power of compassion and conversation when it comes to supporting roofing professionals’ mental health. When we think of the tolls the roofing industry puts on workers, we often think of the physical demands of the job. ...
Podcasting, marketing and roofing success
By Emma Peterson. Building connections and growing your business through podcasting. At the end of June, The Coffee Shops™ very own multimedia manager Megan Ellsworth was featured on the Roofer Growth Hacks podcast! This podcast is hosted by Chris Hunter, who helped found the marketing site RoofingSites.com in 2018. Today, ...
Float more, scrub less
By Emma Peterson. Help your customers get the most out of pool season with robotic cleaners. Nothing beats jumping into a cool pool at the end of a hot summer day. But for a lot of frustrated homeowners, they seem to spend more time in the water cleaning rather than ...
Blending high performance with architectural aesthetics
By Emma Peterson. Across their product lines, Westlake is leading the industry in durable roofing without sacrificing curb appeal. One of the things we love about attending trade shows is getting to see new products and offerings firsthand. While our team attended the International Builder Show this year, we had ...
