Emma Peterson, Senior Content Developer
Designing for year-round longevity and sustainability
By Emma Peterson. How Tremco engineers high-performance coating systems that extend life, cut costs and reduce waste. In recent years, roof coatings have become one of the popular avenues to not only save a building owner money on their roof, but also to build more sustainably. But a roof coating ...
The legal edge at IRE 2026
By Emma Peterson. Trent Cotney shares legal insights on pressing issues like immigration enforcement and industry regulations. This year has brought a variety of unique challenges to the roofing and construction industries. From immigration enforcement crackdowns to shifting tariffs, it’s a lot to keep track of! Luckily, Trent Cotney ...
Cement your 2026 World of Concrete schedule
By Emma Peterson. With over 150 education sessions, it’s time to start planning! World of Concrete (WOC) is the place to be if you are looking to level up your knowledge about the masonry and cement industries. Whether you need business advice or specific technical training, you won’t want to ...
The power of prefabrication
By Emma Peterson. How Kelly Roofing tackled wind, access and other project challenges with help from Duro-Last’s custom prefabrication. Meet Kelly Roofing, a Duro-Last Elite contractor and the winner of the 2024 Duro-Last Custom Fabrication Award. To dive further into the project that won the award, Megan Ellsworth hosted Joe ...
Spray, seal and save
By Emma Peterson. Discover how RejuvaRoofs offers a repair alternative to tearing off and replacing shingle roofs. When Jen Silvers founded RejuvaRoofs, she was trying to solve a problem she had seen in her work as a roofing contractor in Utah – the lack of options for extending the ...
Mental health and safety: Keeping the conversation going
By Emma Peterson. NRCA’s Cheryl Ambrose explains why starting and sustaining conversations about suicide and mental health is a critical safety issue for the industry. Around a year ago, the National Roofing Contractors Association (NRCA) launched its mental health webpage! This was a part of its larger initiative to start ...
Color from the top down
By Emma Peterson. Get tips on choosing colors for your home’s exterior from a color expert. In a new episode of the AskARoofer podcast, Lauren White sat down with international color expert Kate Smith for a conversation about exterior home design. Kate, who is the founder of her own ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
Nominate a veteran for a new roof!
By Emma Peterson. QXO for Veterans is looking to replace the roof of 13 veterans or veteran organizations around North America at no cost. For seven years now, QXO has run an initiative to support veterans called QXO for Veterans (previously known as Beacon of Hope). In that time, ...
Keeping cities cool from the top down
By Emma Peterson. How CertainTeed’s CoolStar line is helping combat rising urban temperatures. Rising temperatures around the world are causing issues for both individuals’ health and our communities as a whole. According the to the Bureau of Labor Statistics, between 2011 and 2023, 423 people had died due to ...
