Emma Peterson, Senior Content Developer
Rebuilding roofs and hope
By Emma Peterson. Four roofing projects across the U.S. show the power of compassion, service and community. As the cost of living continues to increase, many homeowners struggle to gather funds for large home projects, like a reroof. This is especially true for our more vulnerable neighbors, such as ...
Celebrate the best of the UK roofing industry!
By Emma Peterson. Everything you need to know about NFRC's 2026 UK Roofing Awards. Every year, roofers across the UK protect people from the elements with outstanding workmanship and dedication to their trade. To recognise their efforts and celebrate the work that these incredible tradespeople do, National Federation of Roofing ...
A cover board for every roof
By Emma Peterson. From fire resitance to very severe hail ratings, learn how USG has built a catalogue of products that can take on whatever elements are thrown at them. Recently, The Coffee Shops™ crew hosted a sound stage, sponsored by Western Colloid, at the International Institute of Building ...
Power your next project with CDS
By Emma Peterson. Learn why CDS branches are contractors’ go-to resource for low-slope roofing success. Starting a new commercial roofing project? Get all the tips and tools that you could need by visiting the location of one of SRS Distribution’s Commercial Distribution Specialist (CDS) teams! These teams have been ...
Advocacy, awards and female leadership
By Emma Peterson. How recognition and community are empowering women in the roofing industry. In a recent episode of Coffee Conversations®, Heidi J. Ellsworth sat down with Christine Mockenhaupt, current chairwoman of National Women in Roofing (NWIR) and director of FP&A at Atlas Roofing Corporation; Jennifer Stone, one of the ...
Stronger together: The partnership between IBS 2026 and KBIS 2026
By Emma Peterson. Why bringing builders, roofers, designers and other construction professionals together at one show matters more than ever. One of the most exciting parts of the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS) is that it was hosted at the same time and place ...
An enduring commitment to quality
By Emma Peterson. Scott Totin shares how decades of field experience and continuous refinement keep Van Mark tools essential on the jobsite. In 1964, when Gene Van Cleave founded Van Mark Products, his goal was simple – build the best portable bending brakes in the world. Now, over half a ...
Lessons from a career in roofing
By Emma Peterson. Lloyd Anderson shares key moments from his career and advice for young professionals who are just beginning. Having been in the roofing industry off and on since he was a teenager, Lloyd Anderson, the owner of Armadas Exteriors and vice president of the Associated Roofing Contractors of ...
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
