Emma Peterson, Senior Content Developer
Fast, reliable roofing advice
By Emma Peterson. The AskARoofer Minisode series is perfect for home and business owners looking for bite-sized insights into their roof. For many home and business owners, their roof is a bit of mystery. We all know that we want one above our head, but the details can be ...
The season of giving
By Emma Peterson. As the year comes to a close, we are all looking for ways to give back to our communities. Here’s how some roofing companies are sharing the love! December is a busy time of year for most people. With holidays like Kwanzaa, Christmas, solstice and Hannukah ...
La temporada de dar
Por Emma Peterson, traducido por Jessica Bravo. A medida que el año llega a su fin, todos buscamos maneras de retribuir a nuestras comunidades. ¡Así es como algunas empresas de techado están compartiendo el cariño! Diciembre es una época muy ocupada para la mayoría de las personas. Con celebraciones ...
One contest, two incredible projects and countless pounds of snow stabilized
By Emma Peterson. Learn firsthand from award-winning contractors about the importance of snow retention. In a new Roofing Road Trips® episode, Karen Edwards sat down to discuss the 2025 “Show Us Our Snow Guards” contest sponsored by Rocky Mountain Snow Guards with Adrian Oliver, Josh Yandle and Brian Cross. 2025 ...
Beyond profit and loss
By Emma Peterson. Learn how to build a stronger financial foundation that will lead to long-term success. Managing a roofing business is hard work. Not only do you need to be an expert roofing contractor, but you also need to be a business professional. Balancing these two is a ...
Protecting roofs in WUI zones
By Emma Peterson. Explore how WUI maps and tested systems like Pli-Dek's F-System protect buildings in high-risk fire zones. Over the last decade, wildfires have been on the rise. The New York Times reported in October 2025, “That catastrophic wildfires with both high economic costs and loss of human life ...
From 2025 into 2026: A marketing perspective
By Emma Peterson. Build a strong market presence in the new year by understanding the importance of a digital presence and navigating the rise of AI. As another year comes to a close, now is the perfect time to reflect on 2025 and the trends that have shaped the outdoors ...
A new chapter for Eagleview
By Emma Peterson. Eagleview One™ delivers data, imagery and valuable insights in one powerful platform. Originally launched in 1998, Eagleview utilized planes and other tools tho capture ortho and oblique imagery. From there, they have grown far beyond the capabilities of 20th century technology, setting imaging standards with their ...
All paths lead to the roof
By Emma Peterson. A candid conversation about how family, mentorship and hard work forges lasting careers in the roofing industry. In a new episode of Stories from the Roof sponsored by Duro-Last, Megan Ellsworth got the chance to talk with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing ...
Looking back at Amrize’s independent launch
By Emma Peterson. Join a panel of experts as they discuss how Amrize is redefining the roofing industry! Over the summer, we saw Amrize break off from Holcim as an independent, publicly traded company. To learn more about this exciting new chapter, Heidi J. Ellsworth sat down with a ...
