Emma Peterson, Senior Content Developer
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
Making every drop count
By Emma Peterson. How smart irrigation tools and practices can lead to healthier landscapes, satisfied clients and a sustainable future. For decades, scientists have been warning about water usage and an impending global water crisis. And at the beginning of this year, those warnings became far more real with ...
A roofer’s guide to WRE 2026
By Emma Peterson. Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, ...
Take control and force out the weeds
By Emma Peterson. A look at Heritage’s new 4-way, post-emergent herbicide. Weeds are one of those things that aren’t a problem until they are. Every lawn care professional can probably recall a time when a customer called and needed weed removal done yesterday. Heritage designed their ForceOut herbicide for that ...
Underlayment is more than a checkbox
By Emma Peterson. Bob Woykin shares why underlayment plays a critical role in the long-term performance of roofs. Recently, we had the opportunity to interview Bob Woykin, the director of sales for Sentry Building Innovations' Canadian market. In this role, Bob focuses on “connecting product performance with real-world jobsite ...
Supporting contractor success across the West
By Emma Peterson. How WSRCA’s education, resources and community help roofing professionals in the Western U.S. thrive. In a new episode of Roofing Road Trips®, Megan Ellsworth hosted Joel Viera, the executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, the sales manager for C.I. ...
Roof insurance 101
By Emma Peterson. Essential insurance information every homeowner should know about. Insurance is one of those frustrating, bureaucratic parts of life that no one likes spending time thinking about. But when something as expensive as your roof starts having problems, insurance is what can keep those unplanned repair costs ...
Green homes and real returns
By Emma Peterson. 77% of homeowners believe green homes hold more value. What does this mean for contractors? Recently, we had the chance to sit down with Allison Hadley, spokesperson of American Home Shield (AHS), for an episode of Contractor Outlook™ about a study conducted for AHS about homeowner ...
Finding opportunity in every position
By Emma Peterson. Jenilee Common on embracing discomfort, continuous learning and leadership in the roofing industry. In an episode of the Stories from the Roof podcast, sponsored by SRS Distribution, Megan Ellsworth saw down with Jenilee Common, the CEO of Leaf Home. Leaf Home is a full-service roofing company that ...
A high-performance solution for a high-profile roof
By Emma Peterson. GacoFlex delivered durability, savings and ease of installation for this challenging project. Just a few blocks from downtown Rochester, Minnesota sits the Zumbro Lutheran Church. With its unique steeple and central location, this place of worship is a well-known part of the Rochester skyline. But that iconic ...
