Emma Peterson, Senior Content Developer
Performance starts with the process
By Emma Peterson. How Sentry Building Innovations delivers smarter roofing underlayments and weather-barriers. If you haven’t heard of Sentry Building Innovations, they are one of the few manufacturers of synthetic roofing underlayments and weather-resistant barriers that makes their own products – Roofnado™, Sahara™, and Spyder®. What makes ...
Cool roofing delivers comfort, compliance and climate solutions
By Emma Peterson. Learn about the positive impact a cool roof can have not only on your home, but your wallet, too. As average temperatures and associated energy costs continue to rise, cool roofing options are seeing an increase in interest among homeowners and contractors alike. Cool roofing ...
Stay informed in the aftermath of a storm
By Emma Peterson. Using research to find the perfect contractor for your repair needs. With the spring months comes both construction and storm season. In fact, many areas in the Midwest and southern regions of the United States have already experienced severe thunderstorms, hail and even tornadoes this year. And ...
The power of roof restoration
By Emma Peterson. Industry experts break down what roof restorations are and why they are growing popular now. Roof restoration has grown to be the go-to alternative for traditional tear-offs and replacements. To help people learn more about what defines a restoration project and the key standards that guide a ...
Project profile: Artemis Living
By Emma Peterson. As the Artemis Rocket took astronauts to new heights, this spray foam installation on Artemis Living took senior living to the next level. Located in the White Mountains, Littleton, New Hampshire is a quaint town known for producing author Eleanor H. Porter. With the motto of ...
Four Seasons Energy Efficient Roofing wins 2025 Sustainability Award
By Emma Peterson. A Duro-Last roofing system delivers performance and sustainability for this key community organization in Minnesota. Just minutes outside of Saint Paul, Minnesota and alongside the banks of Vadnais Lake sits a vibrant community called Vadnais Heights. The city was founded in 1974 out of the White ...
Understanding the truth about your roof
By Emma Peterson. Join us as we bust seven common roofing myths – and explain how your roof really works. Whether you’ve heard the myth that metal roofs will sound like a drum solo in the rain to the idea that solar panels only work on sunny days, there are ...
The state of roofing halfway through 2026
By Emma Peterson. Trent Cotney shares both his long- and short-term thoughts about the current state of the industry. Trent Cotney recently stopped by The Coffee Shops™ for a new episode of Roofing Road Trips® all about what’s new in the industry. Trent is a partner at Adams and ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
Van Mark’s game-changing metal bending products
By Emma Peterson. Discover how customer-driven design has fueled 60 years of success in metal bending technology. Since their founding over 60 years ago, Van Mark Products has worked to develop portable bending brakes that not only produce quality bends, but also serve the evolving needs of contractors in ...
