Emma Peterson, Senior Content Developer
Tracing the rise of PVC in the market
By Emma Peterson. As PVC rises in market share, it’s important to understand why it’s so popular. In Season 6, Episode 2 of Roofing Road Trips®, Heidi J. Ellsworth spoke to Lane Reed and Tony Vieira of Mule-Hide Products about PVC membranes. This is a type of single-ply membrane ...
Keeping a finger on the pulse of the industry
By Emma Peterson. In a competitive field, learn how RESISTO sets themselves apart from the crowd. Standing out in the construction industry can be difficult given the number of competitors on the market. But RESISTO, a division of SOPREMA, has held their place since the 1990s. In this episode of ...
Test your mettle!
By Emma Peterson. Get ready for the 2024 Metal Building Student Design Competition. For over 60 years, the Metal Building Manufacturers Association (MBMA) has served as a voice and advocate for the metal building systems industry by leading in research, code establishment and education. A metal building system is ...
Sun or snow, safety comes first!
By Emma Peterson. Learn how TRA Snow and Sun keeps homeowners and contractors safer every day. TRA Snow and Sun was founded in 1996 to bring European snow safety products, such as snow brackets/guards and snow fences to America. Today, they’re still manufacturing and educating people about the same products, ...
Mark your calendar for METALCON LIVE! on June 19
By Emma Peterson. Explore the world of metal building erectors with industry experts Bobby Mesmer and Heidi J. Ellsworth. The metal erecting industry is not only growing but pushing the bounds of the entire metal building world. This rise in popularity can be cited to everything from metal’s architectural ...
Streamlining success with software
By Emma Peterson. How contractors can elevate their customer service with Jobba software. In this second video of the “Building Business Relationships to Delight Customers” CoffeeCast, Heidi J. Ellsworth and her cohost Karol Weyman from Jobba meet with Lauren Morely. Lauren is the owner of R3NG, which is a commercial ...
Celebrating Bloom Roofing’s induction into the Elevate Hall of Fame!
By Emma Peterson. Learn how this contracting company has earned their place in the hall of fame with adaptability and dedication to customer service. Backed by 40 years of experience in the industry, Elevate™ has stood the test of time as an industry leader by building smart, safe and sustainable ...
Stocking your top shelf with products
By Emma Peterson. Learn how to build the best product portfolio with the TopShield® line. As a roofing contractor, you need both the right installation training for your crews and top-of-the-line materials. But it can be difficult to know what products to choose with the many options and varieties available ...
Breaking barriers and overcoming challenges
By Emma Peterson. Learn how staying curious and always seeking out more knowledge guided Susi Batista to found LIRA. In this episode of Roofing Road Trips®, Megan Ellsworth meets one of the founders of Latinos in Roofing Associated (LIRA), Susi Lee Massey Batista, about breaking barriers in a traditionally male-dominated ...
Building trust with tech
By Emma Peterson. How technology in the roofing industry builds better transparency with customers. Technology, as in every facet of life, has been and continues to be a game changer in the contracting industry. In this episode of the AskARoofer Podcast, Eric Neill and Joe Mischler from Neill and Son ...
