Emma Peterson, Senior Content Developer
To buy or not to buy
By Emma Peterson. How to decide if your business is ready to buy new machinery or if leasing is a better option. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to Ken McLauchlan and Stephen Gosk from MetalForming about ways of bringing new machinery into your metal ...
Thinking outside the box
By Emma Peterson. Gain a better understanding of the metal erecting industry and what can be built out of pre-engineered structures in this METALCON webinar. Since it was established in the early 1990s, METALCON has been the only annual trade show and conference devoted to the metal industry. They are ...
Engineering the way to the top
By Emma Peterson. How this family owned company’s dedication to finding the correct solution for each project has led to their success in the snow retention sector. In Season 6, Episode 55 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Ben and Terry Anderson, two-thirds of the father ...
Finding the path to roofing
By Emma Peterson. You do not choose the roofing industry; the industry chooses you! Recently, The Coffee Shops’ crew members Karen Edwards and Megan Ellsworth had the opportunity to be interviewed about their journeys in the roofing industry. Karen didn’t plan on working in the industry. She shared in her ...
Manufacturer-made versus shop-fabricated edge metal
By Emma Peterson. Learn how to save yourself time and money when getting edge metal for your next project. Edge metal is one of the key components of any low slope roofing design. This is a system that covers and secures the membrane to the perimeter of the building ...
Coming through the window to open the door for others
By Emma Peterson. Hear about Susi Lee Masset Batista’s journey into roofing and how that has led to her work helping others through LIRA. Susanna (Susi) Lee Massey Batista has had to fight through countless challenges and closed doors to get to where she is today. One of twelve children, ...
It’s time to re-evaluate your marketing strategy
By Emma Peterson. With Gen Z representing 40% of all global consumers, it’s time to design marketing campaigns that account for their perspectives. A recent report by Redfin tracked homeownership trends across generations between 2022 and 2023. The report found that, while Millennials and Generation X saw rises in homeownership, ...
Building a blueprint for surviving the storm
By Emma Peterson. When it comes to designing a secure and strong roof to face extreme weather, it all starts with the right materials. In this Metal Talk webinar, Karen Edwards hosted Cody Raymond and Lindsey Riddle of Westlake Royal Roofing Solutions to discuss the rise in extreme weather ...
Deciding the next step for your metal shop
By Emma Peterson. Looking to expand your business’s metal fabrication capabilities? Industry experts share their thoughts on how to invest wisely. Metal roofing and building materials have been on the rise and they’re definitely here to stay. As the popularity of metal in the construction industry has risen, there ...
Elevating roofers’ expertise with educational seminars
By Emma Peterson. How TRA Snow & Sun is setting contractors up for success with free seminars! Being able to continually learn is a crucial factor in staying relevant and competitive in the roofing industry. In a recent interview, Dani Sheehan got to talk to Mindy Dahlquist from TRA Snow ...
