Emma Peterson, Senior Content Developer
Inspiring the next generation of roofers
By Emma Peterson. Learn how NRCA is supporting students like Shelton Horton’s interest in the roofing industry. The term “labor shortage” has become very familiar for professionals working in the roofing industry. There are reports that many companies are having to turn down jobs due to lack of labor and ...
Inside the Exterior Contractor Alliance
By Emma Peterson. How collaboration, mentorship and shared expertise strengthen individual careers and the industry on a whole. In a recent episode of Roofing Road Trips®, Keely Roberts, Lee Lipniskis and Jewels DeCorsey stopped by to chat with Megan Ellsworth about the Exterior Contractor Alliance (ECA). Lee and Jewels ...
Innovations from APOC at IRE 2026
By Emma Peterson. A look at APOC's new products and programs designed to strengthen contractor success. At the 2026 International Roofing Expo (IRE), our crew from The Coffee Shops™ had the opportunity to host a live soundstage in the lobby (shoutout to our friends at SRS Distribution who sponsored ...
Two industry-wide business problems
By Emma Peterson. Roofing veteran Ken Kelly shares the most common issues he sees limiting contractors’ growth. In a recent episode of People Make Roofing, Luke McCormack of Roofing Talent America and The Coffee Shops™’ own Heidi J. Ellsworth interviewed industry veteran Ken Kelly. Ken got his start in ...
Top February articles: Business strategy, industry advocacy and more.
By Emma Peterson. Your quick guide to this month’s biggest conversations across The Coffee Shops™. While February is the shortest month, that didn’t stop it from being busy here at The Coffee Shops™! Between the 10 different trade shows our team attended and the over 350 articles posted across our ...
Top February articles: Roofing advice and heartwarming stories
By Emma Peterson. Step into the world of roofing with our top February 2026 articles! We understand that the world of roofing can be overwhelming – getting a new roof is not a common scenario for most home and business owners. But while the process of reroofing might be ...
Legal clarity = business stability
By Emma Peterson. Navigating a legal landscape that is growing more complex every day. In a new episode of From the Ground Up™, Karol Weyman got the chance to chat with John Kenney about navigating the legal world as a contractor. John is the CEO of Cotney Consulting Group ...
Rethinking fluid-applied systems
By Emma Peterson. Western Colloid’s Greg Hlavaty explains why it’s time to think about fluid-applied systems as membranes. Fluid-applied roof coating systems have long been compared to traditional membrane systems. However, as fluid-applied grows more popular for its efficient application, durability and versatility, there has been a push for ...
Navigating a new world of technology
By Emma Peterson. Kevin Fox dives into the new world AI has heralded in and how we can use this tool effectively in business settings. From social media trends and Superbowl ads, AI has become a part of our everyday life, for better or worse. The roofing world is no ...
The power of panelization
By Emma Peterson. How offsite fabrication is streamlining construction timelines and reducing on‑site challenges. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. Dan is the vice president of panel ...
