Emma Peterson, Senior Content Developer
Putting on premium part 1: Residential
By Emma Peterson. TopShield products balance beauty and performance to create long-lasting roofs. Replacing your roof is a big project, both monetarily and structurally. Monetarily, roofs are often the second biggest investment homeowners make (second to buying the home in the first place) and structurally, the roof is the ...
A toda velocidad hacia la cima
Por Emma Peterson, traducido por Alberto Torres. Cómo el roofing ayudó a Rudy Gutierrez a alcanzar su sueño en las carreras de aceleración. Shell Roofing Solutions Group, ubicada en Chino, California, es conocida por su amplia variedad de servicios, que incluyen construcción de techos nuevos, reemplazo de techos, restauración, modernización ...
The case for developer-agnostic technology
By Emma Peterson. Discover how developer-agnostic systems help contractors adapt, scale and avoid costly dependencies on a single technology provider. Technology can be a game changer when it comes to your operations, however it’s important to make sure it is working for you and not the other way around. ...
The expanding role of HR
By Emma Peterson. From safety and compliance to training and engagement, human resources plays a vital role in the long-term success of roofing businesses. Human resources (HR) is sometimes a part of running a business that might be overlooked. But it is one of the most important departments for building ...
Asking the right questions
By Emma Peterson. Johnny Walker explains how contractors can guide clients through the decision between roof replacement and restoration coatings. Coatings can be a reliable and convenient way to improve a roof. But they’re not necessarily right for every situation. To learn how you determine whether to suggest coatings to ...
The key to waterproofing success: The right partner
By Emma Peterson. Discover how coordinating with knowledgeable manufacturers and field experts can help ensure projects are completed correctly. Recently, Karol Weyman had the opportunity to host Jeff Snyder, a territory manager and waterproofing expert from Tremco CPG, for an episode of From the Ground Up™. Jeff and Karol’s conversation ...
Taking the helm
By Emma Peterson. Sherri Miles’ journey to leadership and her new role as the Roofing Alliance’s president. Recently, we had Sherri Miles of Miles Roofing on an episode of Roofing Road Trips® to talk about her roofing career. Her journey to becoming a contractor started even before she was born, ...
Choosing the best product for your next project
By Emma Peterson. How factors like climate and durability needs determine the best roofing solution. These days, there are so many different roofing products available on the market that it can be hard to know which one to use for each project. To learn about how to make the best ...
Becoming a ROOFEREE
By Emma Peterson. Former basketball coach Trent Lovewell discusses the unlikely path that brought him to roofing and helped create the ROOFEREES brand. For the last 26 years, Trent Lovewell has worked with Weatherguard, Inc., an Omaha-based company and home of the ROOFEREES. Who exactly are the ROOFEREES? To answer ...
Four decades of insight into roofing safety
By Emma Peterson. The hidden dangers of roof degradation and the importance of building awareness, prevention and safety culture. In one of our newest episodes of Roofing Road Trips®, Megan Ellsworth hosted Gary Walpole from National Federation of Roofing Contractors (NFRC) for a discussion about safety in the roofing trade. ...
