Emma Peterson, Senior Content Developer
From training to recognition: How Mule-Hide supports the industry
By Emma Peterson. Mule-Hide has made it a priority to foster an exchange between professionals in all areas of the industry to support roofing excellence for all. With distribution centers across North America, Mule-Hide® Products has been a trusted name in roofing since 1906. Their premium low-slope products are ...
Selling for the digital age
By Emma Peterson. Learn how a partnership between two industry tech powerhouses, EagleView and Renoworks, can help your sales process. EagleView and Renoworks are two well-known names in the industry, especially when it comes to revolutionizing traditional processes with new technology. In this episode of Roofing Road Trips®, Heidi J. ...
Getting your ducks in a row
By Emma Peterson. Learn from a panel of professionals on how to conduct inspections that set you and your client up for success. In this CoatingsTalk™, Karen Edward talks to an expert panel about how inspections can be a valuable source of information and growth for businesses across the industry. ...
600 contractors and counting
By Emma Peterson. Learn why so many contractors are integrating Instant Roofer’s software into their websites. Like many industries, roofing has undergone a technological revolution in the last few decades. It can be a struggle to balance day-to-day work in the field, let alone trying to also keep your ...
Speed is the name of the lead generation game
By Emma Peterson. Learn how Instant Roofer speeds up the lead generation process, helping contractors and homeowners alike! Over the last few decades, there have been some distinct cultural shifts in customer service operations management. These changes can be hard to adapt to, but Instant Roofer is here to ...
Achieving long-term benefits for contractors and clients
By Emma Peterson. Learn how the right manufacturer partnership can set you up for success in your contracting business. In order for a contractor to do their best work, they need the right products and the right partner. This is why Rudy Gutierrez, president and CEO of Shell Roofing Solutions, ...
Get a glimpse into the MetalForming headquarters!
By Emma Peterson. Mark your calendars for September 17, 2024, because you do not want to miss this LIVE MetalTalk from the MetalForming headquarters! For this upcoming MetalTalk webinar, Heidi J. Ellsworth is making her way over to Peachtree City, Georgia to meet up with MetalForming’s CEO Stephen Gosk, ...
The Everest advantage
By Emma Peterson. Working with this company means getting superior coatings and stellar customer service. Finding the coatings product that works for your project is more than just finding the right material, it’s also finding the right support team when it comes time to use it in the field. With ...
Keeping a finger on the pulse of the industry
By Emma Peterson. Check out what the industry’s Q2 2024 survey reveals about the reroofing market! Every quarter a coalition of national roofing industry trade associations sends out a survey to professionals across the roofing industry. This is their Quarterly Market Index Survey for Reroofing and is an incredibly helpful ...
Moisture management revolution
By Emma Peterson. Learn how VaproShield’s products are elevating moisture management to the next level and keeping buildings healthier. VaproShield has been a leader in the construction industry when it comes to air and moisture management for over 20 years. All their roofing solutions go through extensive field and lab ...
