Emma Peterson, Senior Content Developer
Meet SlopeShield SA, your new favorite moisture management solution
By Emma Peterson. This innovative membrane took six years of research and development, and it was well worth the wait! Every contractor knows that moisture getting into the structure of your project is a nightmare. If you discover it while working, you have to find a way to air it out before ...
5 historias conmovedoras de techos alrededor del país
By Emma Peterson. ¡Descubre estas historias de empresas locales de techado haciendo el bien en sus comunidades! Los ciclos de noticias pueden a menudo sentirse como una avalancha abrumadora de malas noticias y situaciones aterradoras, por eso nos gusta tomarnos un respiro de vez en cuando para celebrar lo bueno que está ...
Hit the beach and the trade show booths at the 2025 SprayFoam Convention and Expo!
By Emma Peterson. Check out our guide to the SPFA’s 2025 conference, happening February 9-12, 2025, in Daytona Beach, Florida. It’s time to grab your shades and hit the beach for the 2025 annual SprayFoam Convention and Expo! Hosted in Daytona Beach, Florida by the Spray Polyurethane Foam Alliance (SPFA), this four-day ...
6 pitfalls to avoid when selling or merging your company
By Emma Peterson. Learn how to put value in both the buyer and seller’s pockets during a merger or acquisition while still protecting your existing team. Long-term success looks different for every company and business. For some, the future looks like selling a successful business while others might want to stay at ...
Roofing materials that are chill in the cold
By Emma Peterson. Learn about the top three materials to use when reroofing in the off-season. Most people try to organize their reroofing projects around the summer months, when the weather is warmer and easier to work in. But not every reroof sticks to a neat timeline and some homeowners might need ...
Poly 600 stands up to every challenge
By Emma Peterson. Get a seamless finish and superior strength with this high-performance coating solution. Since the 1980s, APF Polymer Surfaces has been manufacturing high-performance coating systems that utilize advanced polymer chemistry. From epoxy to acrylic, their team creates a variety of products for contractors, architects and professionals to use around the ...
Long-term marketing strategies
By Emma Peterson. Five key ways to create a strong marketing foundation for your roofing company. In the marketing world, trends can be incredible tools (and fun ones at that) that help raise awareness of your brand, but they’re all ultimately temporary. ABC Supply’s Jacqui Brueggeman explained, “When you look at marketing, ...
The path to service success
By Emma Peterson. Learn about the 8 Figure Service Department and how it helps contractors improve their businesses. Most roofing companies will wind up performing service on customers’ roofs, even if they are more focused on roof installations and replacements. While it often doesn’t offer as big of a paycheck, ...
Heidi J. Ellsworth kicks off Roof Scout’s new podcast as their first guest!
By Emma Peterson. From bulletin boards to The Coffee Shops, Heidi talks the RCS story, industry evolution and more. Here at The Coffee Shops, one of our favorite things is sitting down for a conversation with our many friends in the industry. From our longstanding Roofing Road Trips® series to our newest ...
¡Eleva tu aprendizaje en IRE 2025!
Por Emma Peterson. Desde paneles tecnológicos hasta clínicas prácticas, descubre todas las oportunidades educativas en el próximo evento de IRE. International Roofing Expo (IRE) lleva la industria de la techumbre a otro nivel. ¡Desde increíbles espacios de networking y comunidades hasta un salón de exposiciones con más de 500 stands ...
