Dave is an entrepreneur, coach and mentor for multiple small- to medium-sized businesses that are seeking to: a) enhance insights and business skills, b) create value through strategic differentiation and/or c) implementation of significant change.
His responsibilities have included global marketing director at Johnson and Johnson, chief marketing officer (CMO) and board of firectors at GAF, CMO at Armstrong World Industries and CMO for Champion Home Improvement. He also served as a National Roofing Partners (NRP) board member. Dave has also enjoyed a career as a professor covering every business subject. This includes Indiana University, Rutgers, Babson and Bentley.
Dave is the creator of many initiatives enjoyed by roofing contractors nationally. This includes creating the Master Elite (steep-slope) and Master Select (low-slope) business building initiatives. He also created educational programs including the Center for the Advancement of Roofing Excellence (C.A.R.E) and Wealth Builder conferences.
Providing clients holistic business consultancy services; tailored to your individual needs and circumstances, with a specific focus on talent management, organizational development, leadership, sales and customer service.
In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he’s offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings ...
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Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break this third Tuesday of the month at 10 am PT. In the September 2025 Coffee Break, we are joined by Dave Harrison Consulting. Be sure to tune in to receive a free hour consultation from Dave! We will ...
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