Cotney Consulting Group
Essential defensive driving tips for roofing industry professionals
By Cotney Consulting Group. Safe driving is essential for everyone, but it is particularly important for professionals in the roofing industry who often drive long distances and transport heavy materials. Driving is a critical part of the roofing industry, whether you're transporting materials, traveling to job sites or meeting with clients. With ...
Cotney Consulting Group - Affinity webinar, Gen Z – A new way of marketing
Tune in on August 27th @ 11am PT | 2pm ET Looking at a recent report from Redfin, John Kenney, Karen Edwards and Heidi Ellsworth talk about marketing for the new generation of homeowners. With special guests, Alex Tolle and Megan Ellsworth of RoofersCoffeeShop, both are GenZ with one a ...
Elevating safety: Essential fall protection training for roofing contractors
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
4 steps to assembling the estimating puzzle
By John Kenney, Cotney Consulting Group. Estimating the costs of a roofing project is like a puzzle; make sure you know all the steps for a successful estimation! One of the first steps to starting a roofing project is making an accurate estimate. These are essential to running a profitable ...
5 steps to mastering cost estimating
By John Kenney, Cotney Consulting Group. Learn how to balance the art and science of estimating to build a reliable cost history. In order to have a successful roofing project, you must first create an accurate estimate of the costs involved. This estimate will help your company reach all of ...
Essential strategies for enhancing job site safety
By Cotney Consulting Group. It is crucial for contractors to make sure safety is the top priority when on a roof. Construction work is one of the most dangerous professions, with job site accidents posing significant risks to worker safety and company operations. For roofing contractors, mitigating safety hazards is a ...
It’s time to re-evaluate your marketing strategy
By Emma Peterson. With Gen Z representing 40% of all global consumers, it’s time to design marketing campaigns that account for their perspectives. A recent report by Redfin tracked homeownership trends across generations between 2022 and 2023. The report found that, while Millennials and Generation X saw rises in homeownership, ...
Build successful management solutions with Smartsheet
By John Kenney, Cotney Consulting Group. Learn how Smartsheet can help you make your roofing business more efficient and profitable. Project management is a crucial part of working in the roofing industry, but it can present some unique challenges. In order to run a successful and profitable roofing business, contractors ...
