Cotney Consulting Group
Smart hiring for sales success
By Cotney Consulting Group. Hiring a salesperson isn't just about finding someone who can close deals. It’s about finding someone who represents your business. When running a company, wearing multiple hats comes with the job. Early on, that often means handling sales yourself. You know the product, understand the customer and ...
Master roofing excellence with Cotney Consulting’s online training
Cotney Consulting Group offers a structured suite of online training and certification programs built especially for the roofing profession. With more than 50 years estimating experience, Cotney Consulting Group helps contractors scale knowledge across estimating, field leadership and project operations. Choose from role-based training tracks including: Estimating Training Series - from beginner ...
What every owner should know about roof longevity
AAR Expert John Kenney says that roofs are assets, not afterthoughts, and a little attention each year can add decades to their life and protect your investment. Every roof has a life span, and while materials play a big part in how long it lasts, maintenance, environment and workmanship matter just ...
How diversifying with coatings opens new avenues for contractors
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ...
Expanding through specialization
MCS Influencer John Kenney says adapting with skill and strategy is key to leading an evolving roofing and construction market forward. In the roofing and construction trades, growth doesn’t always come from getting bigger, but from getting sharper. Many contractors try to expand by adding more crews or chasing new ...
Staying sharp: How contractors can compete in a market shaped by mergers and acquisitions
RCS Influencer John Kenney says contractors who stay grounded in fundamentals will not only survive this era of consolidation but also emerge stronger. The roofing and construction landscape is shifting fast. Across the country, we’re seeing mergers and acquisitions roll through the industry, consolidating once-independent players under larger umbrellas. For ...
Staying safe before you arrive on site
By Cotney Consulting Group. Driving safety tips for roofing professionals. Roofing is a demanding trade, full of high-risk tasks, from working at heights to handling hot materials and sharp tools. However, one of the most overlooked dangers in the roofing industry happens before the first ladder is even set, and it isn't ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
What homeowners should expect during a roof replacement
By Cotney Consulting Group. Roof replacement isn’t a silent or spotless process — but it’s a critical investment in the health and value of your home. Replacing a roof is one of the largest investments most homeowners or building owners ever make in their property. But for many, the process remains a ...
Estimating isn't just math — It's risk management for roofers
By Cotney Consulting Group. Every estimate is a promise in roofing. Make sure yours is one you can deliver. When most people hear "estimating," they think of numbers: materials, labor hours and square footage. But seasoned contractors know better. The estimate isn't just a number; it's a risk forecast. Every ...
