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Anna Lockhart

Making it count: Capturing homeowner attention in a fast-paced world

Making it count: Capturing homeowner attention in a fast-paced world

By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...


Where will spray foam take you next?

Where will spray foam take you next?

By Anna Lockhart. Discover the advantages of choosing spray foam roofing for your next project. General Coatings, the industry leader for spray foam roofing solutions, offers contractors a range of high-quality and durable products that can transform any commercial or residential project. With quality in mind, their spray ...


Level up your metal market share with digital marketing

Level up your metal market share with digital marketing

By Anna Lockhart. Maximize your brand’s marketing potential with the help of MetalVue’s latest service offering! In a recent advancement, Sherwin-Williams MetalVue launched their Digital Lead Generation Program – a service aimed at elevating users’ digital marketing strategies and their outcomes. Powered by the experts behind Stonegate Digital ...


Metal up: Give your home the defense it deserves!

Metal up: Give your home the defense it deserves!

By Anna Lockhart. Sheet happens – check out these reasons to armor your home with metal roofing panels. Choosing a high-quality roof is one of the most important investments you can make in your home. As roofs are the cornerstone of protecting your home from any severe weather ...


Making the most of your daily productivity

Making the most of your daily productivity

By Anna Lockhart. Applications like Dataforma are revolutionizing the way commercial contractors do business – and saving them significant time and money along the way. In the latest CoatingsTalk webinar, host Megan Ellsworth was joined by Brian Cook from Dataforma to discuss the power of utilizing productivity programs to increase ...


Tiny but mighty: A powerful forklift with a compact design

Tiny but mighty: A powerful forklift with a compact design

By Anna Lockhart. Don’t judge this book by its cover! The Tow-A-Lift packs a powerful punch considering its small design. But the capability to lift heavy materials with ease is worth a second look! Recently, the Equipter team took their Tow-A-Lift machinery, an impressive towable forklift designed for ...


Navigating operational efficiency during economic variability

Navigating operational efficiency during economic variability

By Anna Lockhart. Meet with fellow business owners and roofing professionals from across the country to engage in meaningful conversations about relevant operational concerns and strategies during these uncertain times. Join in on this exclusive, confidential peer forum created for roofing industry business owners and company managers ...


Does your roof meet safety requirements?

Does your roof meet safety requirements?

By Anna Lockhart. Plan ahead and make sure your building meets current OSHA regulations and standard safety practices. For building owners, ensuring that your roof is properly fitted with the necessary fall protection systems and guard rails is crucial. As falls from rooftops remain as the singular most ...


Recognizing student potential with Head of the Class program

Recognizing student potential with Head of the Class program

By Anna Lockhart. Student recognition program encourages technical skills students to learn, achieve and succeed! Each school term, graduating students of heating, ventilation & air conditioning (HVAC) and building construction programs demonstrating outstanding leadership and performing with top marks are nominated for the Malco Tools “Head of the ...


Maintaining roofs and relationships with maintenance departments

Maintaining roofs and relationships with maintenance departments

By Anna Lockhart. Invest in future opportunities through service and maintenance offerings. In a recent CoatingsTalk, host Megan Ellsworth sat down with Chris Huettig and John McDermott from KARNAK to discuss the importance of maintenance work in the coatings industry and ways contractors can best market and position their repair ...


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