Alison LaValley
Alison L. LaValley, CAE, is executive director of the Roofing Alliance, vice president of strategic partnerships for the National Roofing Contractors Association (NRCA) and a key leader with the Center for Roofing Innovation and Leadership. With more than 37 years of association management experience, Alison is known for driving impact through collaboration, innovation and thoughtful leadership.
At the Roofing Alliance, she oversees the organization’s vision and operations — managing its philanthropic initiatives, research funding, scholarship programs and national partnerships with higher education institutions, including the development of future roofing professionals through student competitions and university outreach. In her role at NRCA, Alison leads strategic partnership efforts, cultivating relationships with industry stakeholders and forging alliances that strengthen NRCA’s reach and effectiveness. As part of the Center for Roofing Innovation and Leadership, Alison focuses on advancing industry leadership through education and workforce development initiatives.
Her work helps shape the future of roofing by encouraging innovation, supporting leadership pipelines and driving excellence throughout the industry. Alison is available to speak about the mission, projects, research and philanthropy of the Roofing Alliance along with offering information about the National Roofing Contractors Association (NRCA). She is available for Zoom meetings or in person for larger events. For more information, contact Alison at alavalley@nrca.net.
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About the NRCA
Since 1886, the National Roofing Contractors Association has been the home for generations of entrepreneurial craftsmen and enterprises who shelter and protect America's families and businesses and each other. Our vision is the recognition of our members as professionals and to unite the industry to that purpose.
NRCA is one of the construction industry's most respected trade associations and the voice of roofing professionals and the leading authority in the roofing industry for information, education, technology and advocacy.
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About the Roofing Alliance
The Roofing Alliance serves as a catalyst for innovation, uniting a dedicated community of roofing professionals representing all sectors of the industry. With a commitment of more than $16 million, the Roofing Alliance funds essential research and training initiatives; fosters educational advancement opportunities through its renowned Melvin Kruger Scholarship Program; spearheads vital workforce initiatives; and recognizes exemplary individuals through its esteemed Most Valuable Player Awards Program.
