Adam Cabrera
Market Intelligence and Financing in the Palm of Your Hand
By Adam Cabrera. The platform offers robust market intelligence tools, allowing contractors to personalize sales strategies for individual homeowners. In a recent episode of Roofing Road Trips®, host Heidi Ellsworth sat down with Robert Gaspard, the vice president of operations for ProFund. ProFund, a pioneering software service platform, is reshaping ...
How to Elevate Your Roofing Business Using Visualization
By Adam Cabrera. Improve customer experience, lead generation and dwell time on your website with the simple addition of a visualizer. In a recent MetalCast podcast, Brad Finck, senior vice president of Renoworks, shared key insights on how visualization can benefit your roofing business and aid customers in decision making. ...
Digital Roofing Technology That Will Change Your Sales Strategy
By Adam Cabrera. Roofing has entered the digital age, and it's time for contractors and homeowners to reap the benefits. In a recent episode of the Roofing Road Trips®, Travis Harvego, president of Roofle, and Matthew McDaniel, chief marketing officer and product owner of Roofle, delve into how their ...
Cool Roof Rating Council Celebrates 25 Years of Making Roofs Greener
By Adam Cabrera. As concerns about sustainability and climate change grow, the CRRC continues to make strides in the roofing industry. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Rich Slomko and Jeffrey Steuben from the Cool Roof Rating Council (CRRC), offered key ...
Podcasting: A New Tool for Getting Information About the Roofing Industry
By Adam Cabrera. In the current digital age, podcasting has proven itself to be an effective tool for modern businesses to connect with their customers and colleagues. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Pam Torrey, director of marketing at Ingage, who ...
IRG is October's R-Club Roofer of the Month!
By Adam Cabrera. Michael Laird, with nearly two decades in the roofing industry, has been named October's Roofer of the Month. In this Roofer of the Month podcast episode, Megan Ellsworth spoke with Michael Laird, president of Innovative Roofing Group and the October roofer of the month. Together they talk ...
IRG is October's R-Club Roofer of the Month!
By Adam Cabrera. Michael Laird, with nearly two decades in the roofing industry, has been named October's Roofer of the Month. In this Roofer of the Month podcast episode, Megan Ellsworth spoke with Michael Laird, president of Innovative Roofing Group and the October roofer of the month. Together they talk ...
Mishell Cox: Most Influential Women in Indiana
By Adam Cabrera. As a Beacon Female Roofer of the Year finalist, Mishell emphasized the importance of inclusion and diversity In a recent episode of Roofing Road Trips, host Megan Ellsworth sat down with Mishell Cox, co-owner of Cox Residential Construction Company and finalist in the Beacon Female Roofer of ...
Don’t Flake on Snow Retention and Avoid Unwanted Roof Damage
By Adam Cabrera. As winter approaches, it might be time to revisit the importance of snow retention for metal roofs. While many marvel at the stunning aesthetics of a pristine metal roof blanketed in snow, for metal contractors it’s never a bad idea to reup your knowledge on snow retention. ...
Visualization Tools Can Boost Sales and Aid Consumer Decisions
By Adam Cabrera. Contractors find visualization useful for both remote consultations and in-person meetings, enhancing the decision-making process for homeowners. Digital visualization is becoming a game-changer for contractors and consumers in the metal industry. In a recent MetalTalk webinar host Heidi J. Ellsworth sat down with Brad Finck from Renoworks, ...
